DALLAS--(BUSINESS WIRE)--Prairie Creek Beverages and Southwest Distillery & Winery have come together to create a new partnership to combine their respective companies. The new company, Southwest Spirits and Wine (SSW), will be led by Sarvesh Sharma as the Chief Executive Officer and Mike Howard as the President. SSW will operate and strategically set up their corporate headquarters in Dallas, TX. This partnership creates a unique platform within the wine & spirits industry. SSW will be ‘a one stop shop’ that will create, produce, service and market alcohol and wine products for its customers across the USA out of its 100K sqft facility in Dallas, TX. Development and acquisition of brands will be a major focus for the new company to further expand its current portfolio of equity and agency brands.
Southwest Distillery & Winery acquired the facility in 2014 with a vision of becoming the Premier Distillery in the Southwest. They are leveraging years of experience in quality beverage development and innovation. By December of 2015, Southwest Distillery had produced over 100,000 cases after only 17 months of operations.
Prairie Creek Beverages was formed by Mike Howard in 2013 as a consumer brand development company for the wine and spirits industry. Their direct distributor relationships and industry experience has enabled their business to expand quickly, which propelled them to ship products across 35 states in 2015.
Both companies together will bring over 75+ years of industry experience with the newly formed partnership. Southwest Distillery & Winery leverages 52 years of experience in quality beverage development, facilitating an innovative entry into the spirits market. Prairie Creek Beverages, known for its innovation and brand development brings over 25 years of industry experience in sales and marketing. Sarvesh Sharma with his 18+ years of diverse management experience will lead business operations and strategy focusing on product development along with growing and strengthening the company’s financial position. He expressed his excitement at this partnership stating, "Joining forces with Prairie Creek Beverages enables us to expand beyond the distillery by offering our clients a more robust platform in which to launch or enhance their product. With this joint venture, we are able to deliver a greater value to customers and for that, we could not be more thrilled.” Mike Howard, with his 26+ years of experience in the industry will lead the business development, sales and marketing aspects of the company. Mike Howard said, “We are delighted to form this unique partnership that combines two respected teams with deep industry knowledge and a proven track record of success. With our expanded spirits portfolio and multiple levels of product services offered, we hope to enhance our current relationships with valued distributor partners such as Southern Glazer’s, Breakthru Beverage and RNDC by providing more products and larger sales volume opportunities.”
About Southwest Spirits & Wine: Southwest Spirits & Wine is a joint venture between Southwest Distillery and Prairie Creek Beverages. The company consists of a group of master blenders, distillers, and beverage sales/marketing professionals all with a deep knowledge and experience in distillation, formulation, blending, production, packaging, federal & state compliance, distributor management, and trade marketing. For more information, please visit our website www.sw-spirits.com.
