LBS Market in China 2016-2020 - Key Vendors are Alibaba, Baidu & Dianping - Research and Markets

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "LBS Market in China 2016-2020" report to their offering.

The report forecasts the LBS market in China to grow at a CAGR of 46.85% during the period 2016-2020.

LBS enable retailers to offer a personalized shopping experience based on location data and behavioral insights. Proximity-based mobile marketing or advertising provides numerous business opportunities and improves customer experience and engagement. In terms of LBS, push marketing is gaining more popularity compared to pull marketing. Depending on the user's location, useful information (such as the nearest restaurants, shopping malls, bars, and lounges) is delivered to people through the proximity marketing service.

According to the report, China is the largest mobile market in the world. Its infrastructure players Huawei and ZTE have a significant presence overseas, particularly in regions such as Africa. Mobile commerce has led to the rapid growth of mobile advertising. For instance, the Alibaba Group is expanding its e-commerce sales in other BRIC nations through AliExpress. Venue owners and brands are assessing the network capabilities of mobile devices to improve customer experience and engagement. Therefore, the adoption of indoor LBS and LBM is increasing among brands and retailers in China.

Further, the report states that while using LBS, people end up giving out details such as the places they visit, the people they meet, and the events they attend. Such information can be obtained illegally and misused. Therefore, many people are apprehensive about sharing their information with LBS providers.

Key vendors:

• Alibaba Group (Norinco Group)
• Baidu (IndoorAtlas)
• Dianping
• NavInfo
• Tencent

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by technology

PART 07: Outdoor LBS market segmentation by application

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

For more information visit http://www.researchandmarkets.com/research/wkm6g6/lbs_market_in