NEW YORK--(BUSINESS WIRE)--Global law firm Freshfields Bruckhaus Deringer and Columbia University’s Richard Paul Richman Center for Business, Law, and Public Policy, a collaboration between Columbia Business School and Columbia Law School, are pleased to announce that Anna Blender, senior vice president at BAV Consulting, a Y&R company, will speak at the inaugural Global Business Forum, to be held on April 5 at the St. Regis New York.
Ms. Blender, the leader of Y&R’s Nation Branding Practice, will discuss several surprising new trends in consumer perceptions and preferences. Drawing on extensive new consumer research, Ms. Blender will provide valuable insights into how the global consumer is changing, and what the implications are for businesses operating across the world.
Olivia Radin, Freshfields partner and Vice-Chair of the Global Business Forum, said, “I am very excited about Anna’s presentation. She has identified some fascinating new trends in the way that consumers are behaving across the globe, and will address what they value and how the information age is changing global buying preferences. This adds yet another dimension to the Forum’s discussion of how leading businesses approach their global strategy.”
Most recently, BAV and Y&R collaborated with U.S. News & World Report and the Wharton School’s SEI Center for Advanced Studies in Management to develop “Best Countries,” a new U.S. News rankings platform to serve engaged citizens, business leaders, and policy makers from around the world. “Best Countries” was launched at Davos in January.
Freshfields and the Richman Center created the Global Business Forum to provide an opportunity for senior business executives to explore and discuss how to manage risk and maximize returns in the international economy. The Global Business Forum is chaired by Edward Morrison, Charles Evans Gerber Professor of Law and Co-Director of the Richard Paul Richman Center for Business, Law, and Policy at Columbia University, and Mitchell Presser, partner and head of US M&A at Freshfields. The inaugural Global Business Forum on April 5 will feature an elite group of business figures and thinkers as panelists, who will discuss trends in international M&A, cyber security, global operations, and regulatory challenges.
For more information on the 2016 Global Business Forum, please visit http://www.freshfields.com/globalbusinessforum/.
About Freshfields Bruckhaus Deringer LLP
Freshfields’ US practice acts for the world’s leading national and multinational corporations, private equity firms and financial institutions, as well as governments and their agencies both in the United States and overseas. Our New York and Washington, DC lawyers are top-banded across every major directory, with practices that cover the full gamut of transactional and litigation matters, focused on M&A and corporate governance; infrastructure; capital markets; project, leveraged and acquisition finance transactions, and general banking transactions; white collar defense; international arbitration; civil litigation; antitrust; and corporate tax.
About the Richard Paul Richman Center for Business, Law, and Public Policy
The Richard Paul Richman Center for Business, Law, and Public Policy, a partnership between Columbia Business School and Columbia Law School, fosters collaboration among Columbia University’s distinguished business and legal scholars to generate curricular innovations and advanced research that have the potential to inform public policy as well as the theory and practice of business and law. In pursuing this goal, the Center promotes broad-ranging dialogue with alumni and other leaders from industry, government, media, and academia — all of whom can provide unique insights and expertise.
The Richman Center provides a platform for the exchange of ideas on the most timely and relevant matters, while inspiring future generations of students to pursue careers at the nexus of business, law, and public policy. Findings originating at the Center will be disseminated through conferences and symposia, Columbia-authored case studies, decision briefs, and policy white papers.