MORRISVILLE, N.C.--(BUSINESS WIRE)--Netsertive, a digital marketing intelligence company that brings brands and local businesses together to win local customers, today announced they were awarded the top honor at the 2016 BIA/Kelsey GOLOCAL Awards, which recognizes the best local marketing initiatives for brands, franchises and multi-location businesses. Netsertive was chosen among 10 finalists because of their groundbreaking and innovative brand-to-local strategy for digital promotions on behalf of Serta.
“We are thrilled and honored to be a GOLOCAL Award winner,” said Brendan Morrissey, CEO and co-founder of Netsertive. “As marketing spend shifts from traditional, evergreen advertising to seasonal promotions, these short-term campaigns are still riddled with complexities and are challenging for national brands to execute under intense time restraints in local markets. Serta is a great example of a brand that has been courageous in taking the lead and committing resources towards winning brand-to-local digital marketing strategies.”
Netsertive was named a winner in the “Innovation” category among several finalists. The company’s award submission, “Serta Goes Digital for Labor Day Promotions,” highlighted how Netsertive helped Serta drive local market sales through co-op marketing programs during the company’s National Offer campaign on Labor Day weekend 2015. Serta armed five different buying groups with search, display and retargeting ads to distribute to their local retail partners. With Netsertive’s help, Serta was able to generate and distribute dynamic landing pages, built to deliver brand-approved messaging and special Labor Day offers directly through local business’ existing websites, automating turnkey digital campaigns with advanced ad placement and customer retargeting.
GOLOCAL submissions were evaluated within three entry categories (innovation, sales/revenue and strategic use of digital marketing) to determine how effectively each program fulfilled its stated objectives, showed ingenuity and distinctiveness and exemplified skillful marketing strategy.
To learn about Netsertive’s innovative brand-to-local work with Serta, watch a video case study here. For more information regarding Netsertive’s digital marketing intelligence solutions, please visit: http://www.netsertive.com/. To connect with Netsertive and the other GOLOCAL participants, visit the BIA/Kelsey BRANDS networking group on LinkedIn for ongoing discussions with the brand-to-local marketing community.
About BIA/Kelsey BRANDS
BIA/Kelsey
BRANDS: The Brand-to-Local Marketing Summit, took place March
22, in New York City. The summit examined the drivers of $61 billion in
spending by franchise and brand marketers targeting local audiences, as
well as the roles of agencies, media and adtech/martech companies. More
information about BIA/Kelsey BRANDS, including the agenda, speakers and
sponsors, is available at http://www.biakelsey.com/BRANDS.
About BIA/Kelsey
BIA/Kelsey defines, organizes and analyzes
the multibillion-dollar Local Commerce Universe (LCU) for media,
technology companies, brands and agencies competing in today’s
multiplatform, interactive local media and marketing arena. LCU, the
firm’s proprietary vision for tracking the evolving local marketplace,
provides an effective framework for delivering meaningful data-driven
analysis, consulting and valuation services, competitive intelligence
and state-of-the-industry conferences. Learn more about BIA/Kelsey at http://www.biakelsey.com.
About Netsertive
Netsertive’s digital marketing intelligence
platform empowers brands and local businesses to work together to win
local customers. The company’s two complementary solutions, MarketWise™
for Brands and StreetWise™ for Local Businesses, enable cooperative
marketing and resource sharing between brands and their local business
partners. Both are powered by Netsertive's proprietary learning engine,
which combines the company's deep industry experience with the
collective intelligence of its extensive network of automotive, IT
technology, major appliance, furniture, consumer electronics and
healthcare clients to deliver unprecedented campaign speed, performance
and value. An award-winning marketing technology company and Google
Premier SMB Partner, Netsertive drives local marketing success from
campaign enablement through scaled, local execution. Additionally,
Netsertive helps brands with their co-op marketing to ensure localized
brand compliance, seamless campaign execution and reimbursement tracking
for local partners.
Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, River Cities Capital Funds and Greycroft Partners. Netsertive was named the 2015 Fast-Growth Large Company of the Year by North Carolina Technology Association, was named among Inc. Magazine’s 5000 fastest-growing private companies for a third year in a row, ranked 128 on Deloitte’s Technology Fast 500™, ranked fourth out of 50 organizations in the 2015 Triangle Business Journal’s list of Fast 50 companies and ranked third out of 50 companies in the 2015 Triangle Business Journal’s Best Places to Work awards. Additional information about Netsertive is available at www.netsertive.com.
