LA JOLLA, Calif.--(BUSINESS WIRE)--Coastal Limited, a national full-service business development company specializing in representation and licensing, has signed celebrity chef Maeve Rochford, owner of Sugar and Scribe Bakery/Fine Food, for business development, brand extension and merchandise licensing opportunities.
In December, Rochford won the $50,000 grand prize in the Food Network’s Holiday Baking Championship, displaying a combination grit and iron that characterizes her fiery Irish heritage. In her Fay Avenue bakery and restaurant, Rochford offers an array of cakes, cupcakes, pies, muffins and cookies, as well as a breakfast and lunch menu. Everything is cooked from scratch on site and many items are authentic Irish recipes handed down from her Irish mother and her grandmother, who cooked for British aristocracy in the 1930s.
“During her network TV debut, Maeve demonstrated the kind of poise, skill, wit and drive that can help catapult her onto the national stage,” said Paul Leonhardt, owner and co-founder of Coastal Limited. “Our first step is to help her build a branded products company. We think she has the appeal of a next-generation Martha Stewart.”
Rochford said, “I am thrilled to have the opportunity to work together to take me and Sugar and Scribe to the next level. Cooking is my soul’s desire. Eating is my heart’s calling.”
Rochford’s passionate enthusiasm for food has been met with rave reviews. Sugar and Scribe was named the best bakery in San Diego by A-List voters in 2014, surpassing 50 nominees. Following its move to La Jolla last year, Sugar and Scribe was rated the best new restaurant in La Jolla by The La Jolla Light.
The one-year-old Coastal Limited with offices in New York City and La Jolla, has already elevated another La Jolla company into the national limelight. Leonhardt and his partner Jed Ferdinand recently orchestrated a multimillion dollar partnership agreement with Cherokee Global Brands for La Jolla-based apparel and adventure company Everyday California. Coastal Limited also produced a reality series on Everyday California with Roy Bank of Banca Studio and sold it to the E! Network.
About Coastal Limited
Coastal Limited is a full-service business development, brand representation, product development, entertainment management, marketing management, and advisory company founded by industry veterans Paul Leonhardt and Jed Ferdinand with headquarters in La Jolla, Calif. and New York, N.Y. The firm strategically aligns luxury brands, celebrities, athletes, manufacturers and other partners for brand extension and growth opportunities. From concept to consumer, Coastal assists clients in all stages of product development, enabling them to strategically and successfully take their ideas to market. In addition to design, manufacturing and promotion, Coastal helps clients secure the essential funds for development and launch, as well as safeguard their intellectual property. It also works with companies seeking to sell, re-capitalize or acquire assets. For more information, visit www.coastallimited.com
About Sugar and Scribe Bakery Fine Food
Sugar and Scribe Bakery/Fine Food is a bakery and restaurant, located at 7660 Fay Avenue, Suite I, La Jolla, Calif., owned by celebrity baker Maeve Rochford, who won The Food Network’s 2015 Holiday Baking Championship. Sugar and Scribe carries Irish specialties all year long, such as Irish soda bread, Irish tea scones, muffins, Guinness porter cake and mincemeat pies. The authentic Irish recipes come from family and friends, especially Rochford’s grandmother who cooked in a Great House in England. www.sugarandscribe.com/
