DUBLIN--(BUSINESS WIRE)--Afilias, a leading domain registry operator, today announced that CleverPet, the first game console for dogs, has moved its brand from its dot.COM to www.clever.pet and will be using the new .PET Top Level Domain. CleverPet is an animal-loving startup that uses smart hardware to offer animals engagement anytime, automatically, whether their humans are home or not.
CleverPet uses advanced cognitive and behavioral science techniques to develop elegant, durable technology solutions for the animals we love. The WiFi-connected CleverPet Hub offers mental engagement and learning opportunities to dogs through puzzles that adapt in real time to a dog’s behavior. Based in San Diego, CleverPet was founded in 2013 by Leo Trottier (CEO) and Dan Knudsen, PhD (CSO, CTO). In 2014, the CleverPet team led a Kickstarter campaign that raised over $180,000 for CleverPet's core product, the CleverPet Hub.
The new “dot PET” (.PET) top level domain ranks in the Top 10% for first day sales of TLDs launched since Feb 2014. Of the dozen domains launched in 2016 .PET ranks #2. According to data verified with ntldstats.com .PET becomes the preferred Internet address for everything related to pets, pet products and pet services.
“When we first launched, finding the right domain for CleverPet was not easy. Learning of the new .PET top level domain meant that we would have better branding opportunity by using Clever.Pet which is easier to use, promote and remember than what was left in the traditional.com space,” said Leo Trottier, chief executive officer of CleverPet.
“.PET is becoming the preferred Internet address for everything related to pets, pet products and service. CleverPet is a brand that is ideal on .PET and we are very happy to see they have moved their online home to .PET @ www.clever.pet,” said Roland LaPlante, chief marketing officer of Afilias.
For a Full List of Registrars offering .PET please visit:
http://get.pet/find-registrar
About CleverPet
CleverPet (www.clever.pet) uses smart hardware to offer animals engagement anytime, automatically, whether their humans are home or not. Founded in 2013 by Leo Trottier (Clever Executive Officer) and Dan Knudsen, PhD (Clever Science Officer, Clever Technology Officer), CleverPet took root and continues to grow in San Diego, California. CleverPet uses advanced cognitive and behavioral science techniques to develop elegant, durable technology solutions for the animals we love. In 2014, the CleverPet team led a Kickstarter campaign that raised over $180,000 for CleverPet's core product, the CleverPet Hub. The WiFi-connected Hub offers automatic, adaptive engagement for busy, happy dogs.
About Afilias
Afilias is the world’s second largest domain registry, with millions of domain names under management. Afilias powers a wide variety of top-level domains, including TLDs for countries, cities, brands, communities and generic terms. Afilias’ specialized technology makes Internet addresses more accessible and useful through a broad range of applications, including Internet domain registry services, managed DNS, and mobile Web services. For more information on Afilias services, visit www.afilias.info.
