BOSTON--(BUSINESS WIRE)--Brands know that mobile is the next frontier for online shopping. Yet many struggle to deliver engaging mobile experiences, resulting in low conversion rates, long paths to purchase, and poor or inconsistent user experiences. To address these challenges, Zmags, the shoppable content company, and L4 Digital, the leading digital product agency, will host “5 Ideas for Creating the Next Great Mobile Retail Experience” on Thursday, Feb. 25, 2016.
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What: Host Brian Rigney, CEO of Zmags, and featured guest Keith O’Neill, co-founder and principal at L4 Digital, will discuss why the mobile commerce landscape — and platform — are unique and offer easy ways to add mobile responsive design into your content creation process.
The experts will review key mobile design and user experience (UX) challenges that retailers face. They’ll also share five ways to create the next great mobile experience using best-practice examples of brands that are delivering engaging customer experiences and increasing conversion rates. Attendees will gain great ideas gleaned from real-world strategies including:
- Make it shoppable: how New York & Company creates ecommerce-enabled multimedia experiences
- Make it personal: a free e-card mobile application
- Make it on-demand: a radio streaming application that provides a unified, on-demand content experience
- Make it easy to buy: a personalized daily shopping destination for women’s fashions
- Make it consistent: how leading UK cashmere retailer, Brora, ensures consistent rich content across devices
Who: The complimentary online event is open to marketers, merchandisers and ecommerce professionals at brands and retailers eager to hear best practices in personalization, ease of purchase, on-demand content discovery, shoppable imagery and consistent user experiences.
When: Thursday, Feb. 25, 2016, 1:00-1:45 p.m. EST
Free Registration: https://attendee.gotowebinar.com/register/140372822679368961
About L4 Digital
L4 Digital is a leading digital product agency that creates innovative and meaningful experiences to engage people across every screen. The company offers the digital product consulting, design, development, and quality assurance services necessary to build and manage robust digital products. L4’s customers have included some of the most recognizable brands in the world, such as Sesame Street, Microsoft, Amazon, Viacom, Sony Pictures Television and others.
Headquartered in Seattle, WA, the L4 Digital team includes some of the best digital product minds in the industry and works with the most progressive companies to bring high quality digital products to market. The company’s unique blend of multi-platform experience with a focus on quality assurance sets L4 Digital apart from other digital product agencies. For more information, please visit https://l4digital.com/.
About Zmags
Zmags, the shoppable content company, empowers retail marketing and ecommerce professionals to easily create and rapidly publish the engaging shoppable digital experiences that increase user engagement and conversions. The Zmags Creator and Publicator platforms enable these experiences without the need to write a single line of code. Over 1,500 of today’s leading brands, including New York & Company, Nike, Neiman Marcus, Marks & Spencer, Godiva, Pier 1 Imports, Ethan Allen, Ralph Lauren, Hugo Boss and many more, trust Zmags to help them instantly connect with their customers. The company is headquartered in Boston with offices in London and Copenhagen. For more information, please visit http://zmags.com and follow the company on LinkedIn, Facebook and Twitter.
Zmags Creator and Zmags Publicator are trademarks of Zmags. All other brand names and product names are trademarks or registered trademarks of their respective companies.
Tags: Zmags, L4 Digital, Creator, Publicator, fashion, apparel, retail, ecommerce, customer engagement, marketing, content marketing, digital publishing, customer experience, website design
