MONTCLAIR, N.J.--(BUSINESS WIRE)--hello® naturally friendlyTM oral care debuts new toothpaste options bringing smiles to kids and adults alike. Fluoride-free and SLS-free toothpastes for both kids and adults are now available, as well as hello extra whitening pure mint peroxide free toothpaste with fluoride. In addition to the new products, hello has updated its kids and adult toothpaste packaging to FSC-certified, responsibly-sourced craft paper boxes printed with soy inks. The unique designs feature bold colors and the brand’s signature tone of voice, a blend of serious science with a wink.
hello respects a brusher’s right to choose. For those who prefer toothpaste without fluoride and SLS, hello’s new fluoride-free SKUs for kids and adults are made with aloe vera, erythritol and xylitol. hello’s fluoride-free pastes help clean, whiten and remove plaque. hello kids fluoride-free and SLS-free toothpaste is available in a natural watermelon flavor. For adults, fluoride-free and SLS-free toothpaste is offered in a natural sweet mint flavor. And like all of hello toothpastes, they taste simply fab.
“We wanted to develop effective oral care that’s as friendly as possible,” said Craig Dubitsky, founder and CEO of hello products. “Some folks don’t dig fluoride, SLS, or peroxide, so we set out to create new, naturally friendly options that folks wouldn’t just use, but that they’d love. With ingredients like xylitol, stevia, aloe vera and erythritol, it’s not just about what we took out, but what we put in.”
The team at hello has said goodbye to many ingredients they feel aren’t friendly to the environment or the people who use them: the full product line contains no dyes, no parabens, no artificial sweeteners, no triclosan, and no microbeads. In addition to the new toothpastes, hello offers ADA approved fluoride kids toothpastes in bubble gum and blue raspberry flavors, and fluoride toothpastes in supermint and mojito mint flavors. Each hello fluoride toothpaste is proven to prevent cavities and strengthen enamel.
hello also offers toothbrushes featuring handles made from 50% recycled materials, and breath sprays free from alcohol, dyes, artificial sweeteners and propellant. hello sprays feature glycerin and xylitol to keep your mouth fresh, friendly, wonderfully moisturized, and ready for anything.
hello products have wallet friendly pricing and will be available nationwide at Target, Walmart, Rite Aid, Walgreens, ShopRite, Giant Eagle, Kroger, Ahold USA’s Stop & Shop, Giant supermarkets, Ulta Beauty and Amazon.com, and many more of the best and most progressive retailers in the country.
For more information on hello products, visit the redesigned website at helloproducts.com, video chat directly with the founder and CEO Craig at hello.ceo on Skype, or say “hello” to the team on Facebook, Twitter, or Instagram @helloproducts.
About hello products:
hello is on a mission to make the world a friendlier place, starting with your mouth. Say hello to oral care that’s effective, delicious and beautiful, and as natural as the friendly team can make it. hello products are formulated with globally sourced ingredients and made in the USA. hello products are Leaping Bunny certified and have earned PETA’s Beauty without Bunnies cruelty-free and vegan certification.
