BALTIMORE--(BUSINESS WIRE)--The Insurance Marketing & Communications Association (IMCA) announced its 2016 Showcase Awards program is open for submissions through March 31, 2016.
“IMCA’s prestigious Showcase Awards recognizes the most effective and innovative work from insurance industry marketing and communications professionals,” said Mark Friedlander, president of IMCA and head of corporate communications at The Main Street America Group. Award categories range from television advertising to interactive employee communications to public relations campaigns to social media.
“Now in our 58th year, our Showcase Awards highlight outstanding marketing and communications work in the insurance industry while promoting higher standards of excellence,” Friedlander added. The awards are open to IMCA members and non-members.
All entries receive feedback from the judges to help improve the effectiveness of future marketing and communications efforts. Entry fees for the 2016 competition are $100 per entry for members and $250 per entry for non-members.
Entries that win an Award of Excellence or Best of Show in one of the 32 revised categories are eligible for display at the 2016 IMCA Annual Conference, June 19-21, 2016. Winners will receive their awards at the Showcase Gala Banquet on June 21, 2016 at the Hyatt Regency Baltimore on the Inner Harbor.
Entrants are eligible for the following awards:
Award of Excellence – Presented to as many as two qualified winners in each category assuming an overall minimum score has been met (based on total number of entries in the category).
Best of Show – Awarded to one entry in each category receiving the highest score assuming the threshold scores are met.
SAMMY Award – Awarded to the entry voted to be the best overall work among all entries on display at the 2016 IMCA Annual Conference. Attendees present at the Annual Conference can cast one vote for their choice of the SAMMY Award during the conference.
More detailed information about the Showcase Awards entry guidelines, requirements, categories and judging criteria are available via the IMCA website. Questions can be directed to the IMCA management office at (952) 928-4644 or via email at info@imcanet.com.
About the Insurance Marketing & Communications Association (IMCA)
IMCA (www.imcanet.com) is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers in the United States. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.
