LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent from global hair care market report. This research report also lists numerous prominent vendors that are expected to impact the market during the forecast period.
Competitive vendor landscape
The global hair care market is growing at a healthy rate and is likely to reach USD 91 billion by 2019. Brijesh Kumar Choubey, a lead analyst for the cosmetics and toiletry industry at Technavio says, “The consumption pattern of hair care products is changing. Increasing fashion-consciousness and the desire to change styles has triggered the sales of hair care products, especially among the youth.”
The increasing aging population in developed countries like the US, the UK, Canada, Germany, China, and Japan is also leading to significant growth of the hair color market.
The global hair care market is concentrated among a few major players. However, the presence of many small and mid-size vendors has created a highly competitive marketplace. The major players are P&G, L'Oréal, Unilever, Kao, and Henkel. These major players are highly competitive in terms of their product offerings.
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Top five vendors for the global hair care market:
Henkel
Henkel is headquartered in Düsseldorf, Germany. They specialize in laundry and home care, adhesive technology, and beauty care businesses worldwide. Some of its brands are Persil, Schwarzkopf, and Loctite.
Henkel’s beauty care segments provide products for hair care, hair color, hair styling, body care, skin care, and oral care applications. It also offers products for the professional hair salon business. This segment offers products under the Schwarzkopf, Syoss, and Dial brand names.
KAO
Kao was established in 1887 and is headquartered in Tokyo, Japan. They develop, manufacture, and market consumer products all over the world.
The company’s key products include body care products including facial and body wash, shampoo, conditioner, and hair care and styling products.
L'Oréal
L'Oréal manufactures and sells cosmetic products for both women and men worldwide. The company was founded in 1909 and is headquartered in France.
In October 2014, the company launched three professional hair care brands - Vichy, La Roche-Posay, and Kerastase to strengthen its market position in the hair care market. In 2015, the company launched a new collection of sulfate-free conditioners, shampoos, and styling products under its Hair Expertise umbrella.
P&G
P&G was formed in 1837 and is headquartered in Ohio, US. P&G offers professional salon products, hair care and color, skin care, personal cleansing, cosmetics, deodorants, and antiperspirants. These products are sold under the brand names Wella, SK-II, Pantene, Olay, and Head & Shoulders.
Unilever
Unilever was established in 1929 and is headquartered in London, UK. The company provides food, beverages, cleaning agents, and personal care products. They also offer skin care and hair care products, deodorants, and oral care products. It provides products under global brands like Dove, Rexona, Axe, Lux, and Sunsilk.
Some of the other prominent vendors highlighted in Technavio’s report include: Avon, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, Toni & Guy, and World Hair Cosmetics (Asia).
Browse related reports:
- Hair Care Market in GCC 2015-2019
- Global Professional Hair Care Market 2015-2019
- Global Hair Care Market- Market Analysis 2015-2019
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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