NEW YORK--(BUSINESS WIRE)--CurePSP will be featured in a prominent window display at 10 Rockefeller Center beginning Feb. 1 that will bring attention to prime of life neurodegeneration to hundreds of thousands of people. The display will run through the month of February.
“We are excited to be featured at this landmark location that is seen by people from around the world every day,” said David Kemp, President of CurePSP. “This visibility will help us to raise awareness of neurodegeneration, which is the great healthcare crusade of the 21st Century. We are very grateful to EHE International for the opportunity.”
“EHE International is delighted to host CurePSP in helping to gain attention for this important cause, and the efforts underway to find a treatment or cure for these devastating diseases,” added Deborah McKeever, President of EHE International.
Prime of life neurodegeneration comprises a spectrum of untreatable, fatal brain diseases that typically strike during middle age when people often have families, careers and active lives. More than 150,000 people in the U.S. alone are affected by these diseases.
The CurePSP display shows a woman’s silhouette with a crumpled paper “brain” representing a primary cause of prime of life neurodegeneration, the chain-reaction “misfolding” of brain proteins. Viewers will see a link, www.unfoldpsp.org, where they can learn more about prime of life neurodegeneration and may contribute through a text-to-donate address.
CurePSP is the leading advocacy organization for prime of life neurodegenerative diseases including progressive supranuclear palsy (PSP), corticobasal degeneration (CBD), multiple system atrophy (MSA), amyotrophic lateral sclerosis (ALS), frontotemporal dementia (FTD) and chronic traumatic encephalopathy (CTE). The foundation provides patient and family services, education and awareness and research funding. Findings from its research will likely have implications for other common neurodegenerative diseases such as Alzheimer’s and Parkinson’s.
About CurePSP
CurePSP is the leading nonprofit advocacy organization focused on prime of life neurodegenerative diseases – a spectrum of fatal brain disorders that often strike during a person’s most productive and rewarding years. Currently there is no treatment or cure for these disorders, which affect more than 150,000 people in the U.S. alone. Since it was founded in 1990, CurePSP has funded more than 160 research studies primarily in progressive supranuclear palsy (PSP) and the related disease corticobasal degeneration (CBD) and is the leading source of information and support for patients and their families, other caregivers, researchers, and doctors and allied healthcare professionals. CurePSP is based in Timonium, MD, with an office in New York City. Please visit http://www.psp.org/ for more information.
About EHE International
Since 1913, EHE International has been the recognized leader in preventive healthcare. Its Centers of Excellence in Preventive Healthcare protocols are specifically designed for early detection of preventable disease and associated risk factors, supported by robust personal coaching and health management tools and resources. EHE International is the oldest and largest preventive healthcare specialist, and its clinically based educational and social engagement platforms are the preferred choice among America's leading employers. For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, NY 10020; call 212.332.3700; or visit www.eheintl.com.
