SAN FRANCISCO--(BUSINESS WIRE)--Mphasis, a leading IT services and solutions provider and Knowledge@Wharton, the online business analysis journal of the Wharton School of the University of Pennsylvania, today announced the forthcoming launch of Knowledge@Wharton’s new e-book, “Becoming Digital: Strategies for Business and Personal Transformation.” The book, which explores three key themes – “Transforming the Leader’s Mindset, Becoming a Digital Master and Leading the Company after Self-transformation” – will be available by the end of March.
The organizations unveiled the e-book’s Foreword, written by Mphasis CEO and Executive Director, Ganesh Ayyar, during a co-hosted event, “Transforming DnA: Disruptive Leadership in the Digital Age,” which took place earlier this week at Wharton San Francisco. Featuring executives including Gopi Kallayil, Chief Brand Evangelist, Google; Tom Gooley, Managing Director, LPL Financial; Mike Selfridge, Chief Banking Officer, First Republic Bank; Prith Banerjee, CTO, Schneider Electric; among others, the event provided attendees with an interactive forum to discuss their own experience in managing the duality of digital and analog. A complete agenda and list of speakers is accessible here and at http://knowledge.whartonevents.com/transforming-dna/.
The forthcoming e-book will cover three main themes including:
| -- | Transforming the leader’s mindset. Corporate leaders today can suffer from a sense of digital disorientation because of all the noise in the market about technology and innovation. The condition is especially acute for CEOs trained in the analog world and now they have to steer the ship in uncharted digital waters. While there is no shortage of consultants giving advice, what further hampers CEOs are a variety of personal concerns: the fear of failure, an ego that leads to a reluctance to admit their confusion in front of subordinates and ignorance that results in delegating tech responsibilities to others without fully understanding the implications. | ||
| That’s no way to lead a company. This section will give business leaders strategies on how to overcome their own personal shortcomings – including self-denial that they need to better understand the digital world – as well as provide a vision for the path forward. And with the right attitude, the journey to this new era can be rewarding and thrilling. | |||
| -- | Becoming a digital master. After transforming one’s mindset, how does the CEO go about getting the critical skills needed to navigate this new world? According to Mphasis CEO Ganesh Ayyar, they need a “mind map” to help them properly frame and navigate the situation – and it starts with acquiring knowledge and identifying digital blind spots. But who can mentor the CEO? Mr. Ayyar reached out to educators, start-up entrepreneurs, VCs, investment bankers, private-equity executives and millennial leaders. He also began immersing himself in all aspects of the digital business to get properly acclimated, brainstorms at digital events and revisits old paradigms to retrain his mind. To be sure, becoming a digital master does not mean CEOs necessarily need to learn programming languages or other tech minutiae, but they do have to understand and speak the language, whether they run Fortune 500 companies or small firms. | ||
| -- | Leading the company after self-transformation. After the business leader becomes a digital master, how does it translate to smart and effective leadership that can change a company’s culture for the better? How do they apply what they have learned to ward off nimbler, tech-savvy pure play companies that nip at their businesses from many directions? One strategy is to embed innovation into the company’s DNA by identifying and empowering future digital leaders, among other tactics. Management also has to rethink old ways of doing business, which may require de-emphasizing certain operations over others. With the right digital knowledge, the CEOs’ decision to change direction becomes an easier one to make when they know where they are taking the firm. But in the midst of swirling changes, one island of stability remains: customer centricity. At the end of the day, focusing on the customer will show leaders which path to take with the help of digital tools. In this section, the authors will highlight experiences of CEOs that have successfully adapted to the digital age in the business-to-business arena. | ||
“As the digital revolution unfolds, there is no place to hide; especially for leaders. They have the responsibility of guiding their enterprise to success. This is unlike another transformation one may have experienced in their lifetime. This requires an intense and deep understanding of your customer’s marketplace. As leaders, we do not have a choice but to re-equip and transform ourselves and take our companies to greater heights,” said Ganesh Ayyar, CEO and executive director of Mphasis. “It doesn’t matter what we have done until yesterday. What matters is what we are going to do today and tomorrow.”
The Foreword and Chapter One of the e-book “Becoming Digital: Strategies for Business and Personal Transformation” are available for download here and at http://www.knowledgeatwharton.com/books/becoming-digital/.
About Knowledge@Wharton and the Wharton School
Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania. The site, which is free, captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books and interviews with faculty and other experts on current business topics. Knowledge@Wharton offers content in Chinese, Spanish and Portuguese and has a separate site for high school educators and students.
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 participants in executive education programs annually and a powerful alumni network of 94,000 graduates.
About Mphasis
Mphasis (an HP Enterprise Company) enables chosen customers to meet the demands of an evolving market place. Recently named by American Banker and BAI as one of the top companies in FinTech and as the “Most Distinguished Digital Company in 2015” by The Economic Times, Mphasis fuels this by combining superior human capital with cutting edge solutions in hyper-specialized areas. Contact Mphasis on www.mphasis.com.
Our Social Media Channels
Facebook: https://www.facebook.com/MphasiSOfficial
Twitter:
https://twitter.com/#!/mphasis
LinkedIn:
http://www.linkedin.com/company/mphasis
YouTube:
http://www.youtube.com/user/MphasisOfficial
