NEW YORK--(BUSINESS WIRE)--Offerpop, provider of the leading visual user-generated content (UGC) marketing platform, today announced that it is a Sitecore Silver Technology Partner. Sitecore, the global leader in customer experience management software, recently rolled out an official Technology Partner Program to more closely align the needs of its customers with those of its technology partners. The goal of the program is to offer complementary technologies to optimize customers’ experience with Sitecore. The new partner program is structured to support Sitecore’s partner-led business model and provide additional capabilities to help Sitecore’s clients grow and scale business.
“Partnering with a leader in business-to-consumer relationships, such as Sitecore, is a natural fit for Offerpop, given our shared focus in driving consumer engagement and experiences,” said Mark Cooper, co-founder and senior vice president of business development at Offerpop. “Our partnership makes it easy for brands to embed visual UGC into their Sitecore-powered websites, and for Sitecore clients to implement visual UGC strategies into each step of the consumer journey.”
Adding visual UGC across the consumer journey is a proven way to drive more meaningful customer engagement. Offerpop clients are seeing 5 to 10 percent increases in conversion, 90 percent increases in time spent on site, and 20 percent increases in repeat website visits. Combining Offerpop’s visual UGC expertise with Sitecore’s customer experience management capabilities enables business-to-consumer brands to optimize overall marketing performance throughout the customer lifecycle.
Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty, and drive revenue. With the Sitecore® Experience Platform™, marketers can own the experience of every customer that engages with their brand, across every channel.
Offerpop's visual user-generated content (UGC) marketing software-as-a-service (SaaS) platform empowers brands to encourage and leverage user-generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London and Bangalore. For more information, visit www.offerpop.com.