MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Tubular Labs, Inc., the worldwide leader in online video intelligence, today released rankings for the most watched online video creators in December 2015. Creator rankings include publishers, brands and influencers.
Buzzfeed’s Tasty is back on top this month with 1B views and 5.6% engagement. The Ellen Show dropped to 4th place with a still strong 617M cross-platform views. Justin Bieber held on to his #2 rank, while news sites, NowThisNews (with 600 million views) and AJ+ (596 million views) both jumped 14 places to claim the #5 and #6 spots. Digital news continues to perform very well on Facebook.
Tubular also released rankings of the Top 25 Video Brand “Viewmakers,” the brands generating the most video views online. Red Bull swept past LEGO to take the #1 rank with 220M views. Clash of Titans jumped 18 spots to take the #4 spot. GoPro had the highest engagement rating in the top ten at 2.7%. In the most Watched US TV Brands category, Ellen, WWE and America’s Funniest Home Videos stayed strong, maintaining their #1, 2 and 3 spots from last month. Not surprisingly, with the Super Bowl approaching, NFL jumped 7 spots to claim the #7 spot. The James Corden Show posted a high engagement rating of 6.1% with 7 of its top 10 videos including the band One Direction.
Additional findings and the rankings are below.
Overall
- The top 100 video brands and influencers together generated 37.5 billion total cross-platform views in December, up 4% from November 2015.
- In December, Buzzfeed widens its hold on the top ten - claiming four of the top ten spots on the Facebook Video Rankings (Tasty, Buzzfeed Video, Buzzfeed Food, and Story of My Life). Tastemade also performs well on Facebook, claiming two of the top ten spots (Tastemade and Tastemade Brasil).
- Justin Bieber fell to the #3 spot this month, giving the #1 spot to the NBA which jumped two places from November.
YouTube
- Justin Bieber maintained his #1 spot from last month while Adele dropped to #3. WWE, climbed four places to claim the #2 spot. Children’s and Toy content continues to dominate the YouTube rankings with Little Baby Bum, Ryan ToysReview, Baby Big Mouth, and Fun Toyz Collector all in the top ten.
| Top 10 Overall Video Creators (Global, All Device, Brands or Influencers Creating Original Content) | ||||||||||
| December 2015 | ||||||||||
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Source: Tubular Video Intelligence |
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| Rank | Creator | December | December | New | Genre | |||||
| Views | Engagements | Followers | ||||||||
| 1 | 1B | 2.7% | 4.1M | Food | ||||||
| 2 | 941M | 5.6% | 7.5M | Music | ||||||
| 3 | 671M | 2.2% | 824K | Entertainment | ||||||
| 4 | 617M | 2.3% | 2.7M | Entertainment | ||||||
| 5 | 608M | 2.1% | 844K | News | ||||||
| 6 | 596M | 2.2% | 613K | News | ||||||
| 7 | 543M | 2.0% | 1.7M | Entertainment | ||||||
| 8 | 497M | 2.8% | 1.9M | Food | ||||||
| 9 | 473M | -- | 3.1M | Music | ||||||
| 10 | 473M | 3.1% | 1.7M | Food | ||||||
| Top 10 YouTube Video Creators (Global, All Device, Brands or Influencers Creating Original Content) | ||||||||||
| December 2015 | ||||||||||
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Source: Tubular Video Intelligence |
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| Rank | Creator | December | December | New | Genre | |||||
| Views | Engagements | Subscribers | ||||||||
| 1 | 866M | -- | 1.4M | Music | ||||||
| 2 | 483M | 1.5% | 451K | Entertainment | ||||||
| 3 | 470M | -- | 1.1M | Music | ||||||
| 4 | 465M | 0.1% | 248K | Kids & Family | ||||||
| 5 | 459M | 0.4% | 306K | Kids & Family | ||||||
| 6 | 452M | 0.0% | 317K | Kids & Family | ||||||
| 7 | 435M | 0.3% | 189K | Kids & Family | ||||||
| 8 | 422M | 3.4% | 154K | Music | ||||||
| 9 | 409M | 0.2% | 257K | Kids & Family | ||||||
| 10 | 399M | 1.7% | 301K | Music | ||||||
| Top 10 Facebook Video Creators (Global, All Device, Brands or Influencers Creating Original Content) | ||||||||||
| December 2015 | ||||||||||
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Source: Tubular Video Intelligence |
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| Rank | Creator | December | December | New | Genre | |||||
| Views | Engagements | Followers | ||||||||
| 1 | 1B | 2.7% | 4.1M | Food | ||||||
| 2 | 601M | 2.2% | 871K | News | ||||||
| 3 | 592M | 2.2% | 636K | News | ||||||
| 4 | 495M | 2.9% | 1.9M | Food | ||||||
| 5 | 472M | 3.2% | 1.8M | Food | ||||||
| 6 | 436M | 2.3% | 1.3M | Food | ||||||
| 7 | 337M | 2.0% | 396K | Entertainment | ||||||
| 8 | 334M | 3.0% | 1.4M | Food | ||||||
| 9 | 255M | 2.0% | 344K | Entertainment | ||||||
| 10 | 255M | 2.6% | 417K | Entertainment | ||||||
| Top 10 Global Brands (Global, All Device, Creating Original Content) | ||||||||||
| December 2015 | ||||||||||
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Source: Tubular Video Intelligence |
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| Rank | Creator | December | December | New | Genre | |||||
| Views | Engagements | Followers | ||||||||
| 1 | 220M | 2.4% | 440K | Food & Drink | ||||||
| 2 | 189M | 0.3% | 306K | Toys | ||||||
| 3 | 120M | 1.0% | 71K | Retail | ||||||
| 4 | 99M | 1.2% | 1.7M | Gaming | ||||||
| 5 | 73M | 0.4% | 87K | Gaming | ||||||
| 6 | 56M | 0.9% | 63K | Retail | ||||||
| 7 | 54M | 1.3% | 174K | Telecom | ||||||
| 8 | 54M | 0.3% | 1.9M | Food & Drink | ||||||
| 9 | 53M | 2.7% | 582K | Tech | ||||||
| 10 | 48M | 0.2% | 654K | Retail | ||||||
| Top 10 TV Brands (Global, All Device, Creating Original Content) | ||||||||||
| December 2015 | ||||||||||
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Source: Tubular Video Intelligence |
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| Rank | Creator | December | December | New | Genre | |||||
| Views | Engagements | Followers | ||||||||
| 1 | 617M | 2.4% | 2.7M | Entertainment | ||||||
| 2 | 543M | 2.3% | 1.7M | Entertainment | ||||||
| 3 | 391M | 2.2% | 494K | Comedy | ||||||
| 4 | 388M | 2.1% | 978K | Sports | ||||||
| 5 | 326M | 2.9% | 700K | Entertainment | ||||||
| 6 | 198M | 1.9% | 745K | News | ||||||
| 7 | 193M | 2.0% | 581K | Sports | ||||||
| 8 | 178M | 3.8% | 217K | News | ||||||
| 9 | 162M | 2.3% | 382K | Comedy | ||||||
| 10 | 145M | 1.7% | 255K | Entertainment | ||||||
Links to Tubular December Rankings
https://tubularlabs.com/rank/cross-platform/
https://tubularlabs.com/rank/youtube/
https://tubularlabs.com/rank/facebook/
https://tubularlabs.com/rank/facebook-compilations
https://tubularlabs.com/rank/vine/
https://tubularlabs.com/rank/instagram/
https://tubularlabs.com/rank/brands
https://tubularlabs.com/rank/us-tv-brands/
Rankings of top 25 online video creators and brands for the months of April-November are available upon request.
To learn more or inquire about custom rankings: Request a demo of Tubular Video Intelligence
About Tubular Labs, Inc.
Tubular Labs is the worldwide leader in online video intelligence, serving over 4,000 video creators and 90+ enterprise customers to date, including Viacom, Warner Bros., HGTV, Activision, elf Cosmetics, Pepsi, AwesomenessTV, Maker Studios and Fullscreen. Tubular's audience and content insights empower our customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets. Only Tubular analyzes the engagement of over 400 million viewers and tracks 1.6 billion videos across 29 platforms, including YouTube, Facebook, Twitter, Vine, Instagram, AOL and Yahoo.
