NEW YORK--(BUSINESS WIRE)--Global baby brand aden + anais® today announced the debut of ideal baby™, a new brand that unites the magic of muslin baby products with affordable pricing. The launch is part of a significant company expansion into three distinct brands, the boutique line aden + anais, mid-range aden by aden + anais, and now, ideal baby, allowing aden + anais to reach a wider community of expecting and new parents at all price points.
“Here at aden + anais, we’ve always had a strong desire to make muslin available to all mums around the world,” said Raegan Moya-Jones, aden + anais co-founder and CEO. “Creating ideal baby was our way of bringing our multipurpose fabric to even more mums, without compromising the quality, clever designs, and chic prints parents expect and love.”
The ideal baby range offers soft, durable, and versatile essentials designed to delight both mum and baby. Products include aden + anais’ iconic swaddles, crib sheets, change pad covers, burpy bibs, snap bibs, hooded towels, and wash cloths, and come in bold and bright girl, boy, and gender neutral prints.
Made from muslin and woven with cotton and polyester, the ideal baby product collection features a unique fabrication that is extra-soft, breathable, and durable. It is gentle on babies’ skin, stays soft wash after wash, and stands the test of time.
ideal baby by the makers of aden + anais is now available in Walmart stores, on Walmart.com and JCPenney.com. The range will also be sold in Walgreens, Meijer, and Kmart beginning early 2016. Products retail between $6.99 and $19.99 (prices may vary per retailer).
For more information on ideal baby by the makers of aden + anais, visit www.ideal-baby.com.
About ideal baby™
Launched in 2015 from the makers of global baby brand aden + anais®, ideal baby™ brings the magic of muslin baby products to every mum. The collection includes swaddles, crib sheets, bibs, and other baby product essentials made from soft, breathable muslin and designed with versatility, safety and style in mind. ideal baby is sold in retailers and pharmacies across the US, including WalMart, Walgreens, Meijer, and Kmart. For more information on ideal baby by the makers of aden + anais, visit www.ideal-baby.com. For more information on aden + anais, visit www.adenandanais.com.
