LOS ANGELES--(BUSINESS WIRE)--Triton Digital®, a leading technology provider for the audio industry, today released its monthly Ranker for November 2015, providing insight into the month’s top streaming audio providers, as well as listening trends.
Key findings from the November 2015 Ranker include:
- All measured clients within the Domestic U.S. showed 4,372,548 Average Active Sessions (AAS) during the Monday-Friday 6:00AM-8:00PM daypart, and 3,613,254 AAS during the Monday-Sunday 6:00AM-Midnight daypart.
- 38 percent of listening took place on an iOS device, followed by Android at 31 percent, Google Chrome at 9 percent and Flash at 8 percent. (M-F 6A-8P)
- Overall streaming was up when compared to November 2014. November 2015 AAS increased 14.6 percent during the Domestic M-F 6A-8P daypart and 14.4 percent during the Domestic M-SU 6A-Midnight daypart.
- Mobile listening showed a slight decline between August and October before returning to typical listening levels in November, which saw 75.1 percent of all listening taking place on a mobile device (M-F 6A-8P). Compared to November 2014, mobile listening was up 46.6 percent.
Full results of the November 2015 Ranker can be found here:
Triton Digital’s Monthly Ranker is a listing of its top 20 clients’ digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton’s Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.
About Triton Digital
Triton Digital’s® (http://www.tritondigital.com/)
technology has connected audio supply to advertising demand since 2006,
providing the technical backbone for the digital audio marketplace. The
company’s innovative technology enables both live and on-demand
publishers to build audience and revenue globally. As a pioneer in the
space, Triton Digital has made that audience available programmatically
for the first time, maximizing audience buying efficiency for
advertisers across the world.
