Adventure on Parade as Fiesta Parade Floats Unveils an Exciting Line-up of Rose Parade® Float Entries

The World's Premier Float Builder Looks to Add to Its Award-Winning Track Record as Thousands of Volunteers Work Through the Night to Create Rose Parade Masterpieces

Dole Packaged Foods was awarded Sweepstakes Trophy for its Rose Parade float in 2015, extending Fiesta Parade Floats record of building the Sweepstakes Trophy winning float to 22 consecutive years. (Photo: John Hayes)

IRWINDALE, Calif.--()--Fiesta Parade Floats, the leading award winning float-builder for the Rose Parade, is kicking off 2016 Float Decorating Week with the unveiling of a line-up of exciting and adventurous Rose Parade float entries.

Celebrating 28 years as the Rose Parade’s premier float builder, Fiesta’s 2016 line-up includes an extensive array of unique float themes and adventurous designs from zipping through paradise to gardening adventures, fearless felines, Everest explorations, reigning royalty, journeys of love, beautiful ballerinas, delectable dairy dishes, global empowerment and the magic of Mother Nature. Each is sure to amaze both parade-goers and viewers around the globe as they traverse down Colorado Boulevard on the morning of January 1, 2016.

Once again exceeding the standard for float design, construction and floral presentation, Fiesta Parade Floats will showcase 2016 parade float entries for Dole Packaged Foods, Miracle-Gro, Kaiser Permanente, City of Torrance, AIDS Healthcare Foundation, Kiehl’s Since 1851, Northwestern Mutual, The Bachelor, California Milk Advisory Board, Wells Fargo and the Royal Court presented by the Tournament of Roses Association.

Led by a talented team of Rose Parade veterans that includes president, Tim Estes, vice president and floral director, Jim Hynd AIFD, and backed by a group of world-renowned float designers and artists, Fiesta Parade Floats looks to bolster their impressive float building track record in 2016 with another incredible line-up of Rose Parade floats.

“This year’s parade theme, Find Your Adventure, is a theme that strongly resonates with all of us at Fiesta Parade Floats as the year-long process of designing, building and flowering each float culminates with one final week of intense decorating work that is nothing short of an adventure,” said Tim Estes, president of Fiesta Parade Floats. “It’s an adventure that we are privileged to be on with a group of world-class float sponsors that understand that the Rose Parade is an important brand experience that reaches far beyond the New Year’s Day tradition.”

Maintaining the highest award win rate in the Rose Parade industry and having built the Sweepstakes Trophy winning float, the parade’s highest honor, for the last 22 years, no other Rose Parade float builder has been more dominant than Fiesta Parade Floats has been for nearly three decades.

For up-to-date information and news on the 2016 Rose Parade floats, visit the Fiesta Parade Floats website and follow Fiesta Parade Floats on Facebook, Twitter (@fiestafloats), Instagram (@fiestaparadefloats) and YouTube.

About Fiesta Parade Floats
Based in Irwindale, CA, the 2016 Rose Parade will be Fiesta’s 28th anniversary as a world premier float builder. Fiesta boasts an impressive track record with the highest award win rate in the Rose Parade industry and, together with its clients, has won the parade’s highest honor, the Sweepstakes Trophy, for a Rose Parade record setting twenty-two consecutive times. Fiesta Parade Floats is considered a leader in both floral technology and floral application within both, the float and floral industries. Fiesta also builds custom props for television commercials, feature films, exhibits and theme parks. Major exhibits include: Spring Garden Show, Crystal Court South Coast Plaza, American Institute of Floral Design National Symposium, Feature Exhibits and the Flower/Garden Pavilion at the Los Angeles County Fair, Bellagio and Mandalay Bay in Las Vegas, Innoventions, Disneyland’s popular attraction in Tomorrowland and Venus Fort Shopping Mall in Tokyo, Japan. For more information, visit, http://www.fiestaparadefloats.com.

Contacts

The Pollack PR Marketing Group
Stefan Pollack/William Ostedt
310-556-4443
spollack@ppmgcorp.com
wostedt@ppmgcorp.com

Release Summary

Fiesta Parade Floats kicks off 2016 Rose Parade Decorating Week with an adventurous line-up of parade entries, and looks to take home a 23rd straight Sweepstakes Trophy.

Contacts

The Pollack PR Marketing Group
Stefan Pollack/William Ostedt
310-556-4443
spollack@ppmgcorp.com
wostedt@ppmgcorp.com