NEW YORK--(BUSINESS WIRE)--Lightcurb, one of the Netherlands’ leading proximity solution providers (PSP), has joined the Unacast PROX network, the number one platform connecting beacons and other proximity sensors to online marketing platforms, at scale, globally.
With access to Unacast’s unique products, Lightcurb clients can now use behavioral data from beacons to create a ‘physical world cookie’, retargeting visitors and customers online, encouraging return footfall with more relevant, engaging and effective communications. Ate van der Meer, President Marketing & Sales at Lightcurb said: “The integration with Unacast creates a whole new world of on-offline possibilities. Our combined technologies result in seamless integration and higher conversion both in location and at home. We are currently preparing several pilots with malls and supermarkets that will bring awesome experiences to the audiences. The first campaigns with retargeting through Unacast will be rolled out during Q1 of 2016.”
Lightcurb is the first Dutch company to sign up to the Unacast PROX network. Thomas Walle, CEO and co-founder of Unacast said: “Unacast already has a strong presence in the US, UK and Nordics. The deal with Lightcurb is another important milestone in our global expansion, giving us a foothold in the Netherlands, which according to www.proxbook.com is one of the countries with the highest concentration of PSPs in Europe. Bringing online retargeting to them is therefore a natural development to grow the market further.”
With more than 2000 deployments in 24 countries and clients as diverse as Texas University, supermarkets, Dutch estate agents and even the entire towns of Sneek in Friesland and Tilburg in Brabant, Lightcurb is the number one platform for location based services in the Netherlands. Lightcurb uses beacons as a trigger to deliver a personalized experience and hyper targeted information for the consumer on different platforms from smartphones to digital signage and sometimes even lighting (Philips Hue). Retargeting through online domains is a natural addition to Lightcurb’s omnichannel approach. Lightcurb’s innovation, as well as instant and easy to use software, SDK and free app, recently helped the company pass the 1 million interactions mark.
The Unacast network has grown into 28 partners and over 1 million deployed sensors across the world, cementing its number one status as the backend of all proximity data. The full list of official Unacast PROX Network partners is: Estimote, Sensoro, Urban Airship, Signal360, Mowingo, Tamoco, Total Communicator Solutions, Mobstac, Bluesense Networks, ZOS Communication, Pointr, BeaconsInSpace, Dot3, Sweetspot, FreshBeacons, Ebizu, ShopJoy, Fluxloop, Emplate, Nimble Devices, Abhrio, SmartFission, Oyalo, GEOConnect, Beekn4U, BubbleMee, Nexen and Lightcurb.
The ability to connect what customers do offline in the real world to what they do online – combining their physical and digital selves - means greater convenience, faster shopping, immersive experiences, more relevant communications and tailored products and offers. Customers increasingly expect real time customized services and personalized interactions based on their interests through their smartphones, but the logical progression to convergence between physical and digital wasn’t possible at scale until the creation of the Unacast PROX network. This rapidly growing network, now further bolstered by Lightcurb, finally unleashes the power of proximity data.
