Dentsu Announces Merger of Dentsu Young & Rubicam with Wunderman Dentsu

The new company will leverage the two companies’ business bases to promote the creation of new value and strengthen its competitive edge—

TOKYO--()--Dentsu Inc. (TOKYO: 4324) (ISIN: JP3551520004) (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that it will merge two of its subsidiaries, Dentsu Young & Rubicam Inc. (President & CEO: Yoichi Inose; Head Office: Tokyo; hereinafter “DY&R”) and Wunderman Dentsu Inc. (President & CEO: Kensuke Noguchi; Head Office: Tokyo; hereinafter “WD”), effective January 1, 2016. The new company is expected to be rebranded Dentsu Young & Rubicam/Wunderman Inc., but this has not yet been finalized.

DY&R is a brand agency that was established in November 1981 as a joint venture between Dentsu Inc. and Young & Rubicam (hereinafter “Y&R”) of the United States. WD is a specialist direct marketing agency that was established as a joint venture in March 1985 between Dentsu and Y&R, and has expanded business in the CRM field.

The two companies have to date worked toward the fusion of brand advertising and relationship marketing, and their amalgamation into a single entity will enable streamlined operations and the development of integrated services that leverage the respective business bases. This merger will lead to integrated communication design with a focus on branding, the provision of data-driven services with an increased competitive edge, and the creation of new value.

Profiles of the companies are provided below.

 

Profiles of the two merging companies

 
    Surviving company   Company to be merged
Company name Dentsu Young & Rubicam Inc. Wunderman Dentsu Inc.
Line of business

Integrated communication
services

Direct and relationship marketing
services

Date of
establishment

November 1, 1981 March 2, 1985

Headquarters
location

2-14-1, Higashi-shimbashi,
Minato-ku, Tokyo

2-14-1, Higashi-shimbashi,
Minato-ku, Tokyo

Representative   Yoichi Inose (President & CEO)   Kensuke Noguchi (President & CEO)
 

Profile of the new company after the merger

 
Company name   Dentsu Young & Rubicam/Wunderman Inc. (planned)
Line of business Integrated communication services

Date of
establishment

January 1, 2016 (scheduled)

Headquarters
location

2-14-1, Higashi-shimbashi, Minato-ku, Tokyo
Representative   Yoichi Inose (President & CEO)
 

[About the Dentsu Group]

Dentsu is the world’s largest advertising agency brand. Led by Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004), a company with a history of 114 years of innovation, the Dentsu Group provides a comprehensive range of client-centric brand, integrated communications, media and digital services through its nine global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum—as well as through its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR) and 360i.

The Dentsu Group has a strong presence in 124 countries across five continents, and employs more than 43,000 dedicated professionals. Dentsu Aegis Network Ltd., its global business headquarters in London, oversees Dentsu’s agency operations outside of Japan. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
www.dentsu.com

Contacts

Dentsu Inc.
Shusaku Kannan, (813) 6216-8042
Corporate Communications Director
s.kannan@dentsu.co.jp

Contacts

Dentsu Inc.
Shusaku Kannan, (813) 6216-8042
Corporate Communications Director
s.kannan@dentsu.co.jp