MINNEAPOLIS--(BUSINESS WIRE)--Logic PD, a complete product lifecycle solutions company for the digital world, announced today that Shawn Oreschnick has been hired as Director of Analytics and Research Services.
In his new role at Logic PD, Oreschnick is responsible for delivering fact-based insights to internal and external clients that will drive both strategic and tactical decisions. He will report to Jason Voiovich, Chief Customer Officer at Logic PD.
“Today more than ever companies must understand their customers and anticipate opportunities in the market,” said Voiovich. “Shawn’s extensive experience in gathering, synthesizing and interpreting market data and trends make him the perfect individual to lead Analytics and Research Services capabilities.”
An expert in consumer insight, brand strategy and research, Oreschnick joins Logic PD from Smith-Dahmer Associates. As Quantitative Lead at the firm, he delivered high-quality, customized quantitative analysis and delivered actionable recommendations. His work ranged from evaluating market potential for new product concepts to determining awareness, attitudes and purchase interest for existing brands. He also served as the subject matter expert for business development efforts.
Prior to Smith-Dahmer Associates, Oreschnick served as Senior Market Research Director at GfK Custom Research where he managed a team of researchers and offered fact-based consultation to the firm’s major clients.
Earlier in his career, Oreschnick worked at Capella University as well as several Twin-Cities marketing and advertising firms including Colle+McVoy and Periscope where his insight was used to develop brand strategy, determine brand perceptions and customer preference, drive creative execution and develop media placement strategy.
Oreschnick began his career on the East Coast working in both New York and Washington D.C. before moving back to Minneapolis in 2003. In these positions he worked with major corporations to develop brand strategies as well as managed several quantitative and qualitative studies for Environmental Protection Agency and National Institutes of Health.
A resident of Eden Prairie, Minn., Oreschnick graduated from the University of Minnesota, with a B.A. in International Affairs as well as a M.A. in Public Policy from the Humphrey Institute of Public Affairs.
About Logic PD
Logic PD (www.logicpd.com, www.logicpdinsights.com) collaborates with clients to help them throughout the complete product lifecycle to accelerate their growth and capture value. Logic PD provides services at any stage in the product lifecycle by helping customers understand their business, user and technology needs and specializing in helping them meet digital business requirements. With services in analytics and research; design, engineering and manufacturing; and product support services, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis, with offices in Boston and San Diego.