LAS VEGAS--(BUSINESS WIRE)--Please replace the release with the following corrected version due to multiple revisions.
The corrected release reads:
INCENTIENT UNVEILS DIGITAL NETWORK FOR MGM RESORTS INTERNATIONAL
Advertisers now have access to the largest outdoor and place-based digital network in Las Vegas
Today, MGM Resorts’ vast digital network of nearly 50,000 screens across all 12 of the MGM Resorts Las Vegas hotel and casino properties, covering 73% of the entire Las Vegas strip, will enter the advertising market. Through an exclusive agreement between MGM Resorts International (www.mgmresorts.com) and New York-based Incentient (www.incentient.com), advertisers have access to 14 outdoor marquees, 626 indoor digital screens, 750 iPad winelist screens and 48,000 in-room TVs, providing direct brand exposure to the highly sought after hotel guests of the largest casino operator in the United States.
Incentient, a wholly owned entity of Holt Media Companies, has the exclusive marketing rights to the network, and has already secured interest from major advertising brands.
“All of our corporate brands want access to this network, and we are working directly with those brands, as well as their agencies,” said Jennifer Martucci, President of Incentient. “The brand value of all the MGM Resorts properties, such as Bellagio, ARIA, The Mirage, MGM Grand Las Vegas, and others, is immeasurable.”
Prior to this landmark offering, advertisers had access to traditional outdoor media such as billboards, bus stops, taxi and bus ads, and the airport. This new offering unleashes the power to reach highly desirable consumers throughout the casinos and inside hotel rooms, as well as bringing to market the high-impact outdoor marquees such as the 22-story ARIA video tower.
About Incentient, Inc.
Based in New York, Incentient is a world-wide digital network owner of interactive touch-screen media applications installed in hotel resorts, pro sports stadiums, and leading fine dining restaurants. Utilizing Incentient’s patented software technology, advertisers can reach targeted consumers using Incentient applications in any of its venues. In the fall of 2015, Incentient added the MGM-owned network of over 50,000 screens to its digital platform, making Incentient a key participant in the digital OOH (Out Of Home) marketplace. Learn more at www.incentient.com.
About Holt Media Companies, Inc.
Headquartered in Manhattan, NY, Holt Media Companies (HMC) is a holding company with wholly-owned portfolio companies reaching all functions of media, including owned and managed networks, media buying, software, advisory services and finance. Learn more about HMC and our industry leading companies at www.holtmediacompanies.com.