NEW YORK--(BUSINESS WIRE)--Angie’s List (NASDAQ: ANGI) today announced the launch of LeadFeed, a product designed to capture demand from free online visitors and turn that demand into leads for service providers.
“We are unlocking a powerful new source of business for highly rated service providers, while introducing millions of non-members to the strength and breadth of the Angie’s List network,” said Scott Durchslag, Angie’s List president and Chief Executive Officer.
Each year more than 100 million unique visitors come to Angie’s List searching for home improvement services. More than 85 percent of those consumers are not yet Angie’s List members. LeadFeed is designed to connect those non-members to service providers.
When visiting the Angie’s List website, non-members will receive a message which will prompt them to start their project by submitting the details of their service request. Angie’s List will send these project details to its network of qualified service providers. Based on their interest and availability, participating service providers will then quickly reach out to the consumer.
“LeadFeed enables us to directly connect these visitors to highly-rated service providers while monetizing more of the massive amount of traffic that comes to our website,” explained Durchslag. “It also allows non-members an easy way to sample a small piece of the value we offer.”
Developed in response to direct feedback from service providers, LeadFeed builds upon the benefits that Angie’s List advertisers already realize from members. Service providers can access leads if and when they choose, providing flexibility and control to complement their existing business with incremental new, non-member leads. Approximately 25 categories are covered, including plumbing, painting, HVAC, remodeling and electrical. Service providers will pay from $7 to $100 per lead, depending on the category and project, as well as a platform fee of $499 per year or $49.99 per month. A background check is required.
“Just last month, we announced Angie's Fair Price Guarantee and the Angie's Service Quality Guarantee, which demonstrate exclusive membership protections,” continued Durchslag. “Today’s announcement is another step in our strategy to deliver more value to our customers.”
Angie’s List CEO Scott Durchslag will be discussing LeadFeed at the RBC Capital Markets’ Technology, Internet, Media and Telecommunications Conference in New York today at 10:20 am. The discussion will be webcast live and also is available on the Angie’s List Investor Relations site.
About Angie’s List
Angie's List helps facilitate happy transactions between more than three million consumers nationwide and its collection of highly-rated service providers in 720 categories of service, ranging from home improvement to health care. Built on a foundation of more than 10 million verified reviews of local service, Angie's List connects consumers directly to its online marketplace of services from member-reviewed providers, and offers unique tools and support designed to improve the local service experience for both consumers and service professionals.