FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--At last, brand marketers can take a page directly from the playbooks of the very best in channel marketing. The State Of Co-op and MDF Programs in Channel Marketing, a trailblazing new benchmark report from Gleanster Research, identifies the practices of industry superstars as well as gives actionable insight into the disconnect between brands and their local business network. The report goes behind what everyone involved in co-op and MDF programs already knows - that billions of dollars in co-op and MDF programs go unused every year. Through the industry’s most extensive survey of 1,536 brand marketers in 11 industries and 5 additional years of intensive data, a roadmap to success is revealed, providing actionable steps in what is essentially a roadmap to ROI. It is precisely because Gleanster used such deep resources for this study that Brand Leaders rose to the top, each with a proven record of success: beating their own 2014 revenue objectives by 10%. SproutLoud, the report’s Gold Sponsor, is offering complimentary copies of this must-have benchmark report.
Steps to Channel Marketing Stardom:
- Measure – Brand Leaders are more likely to measure the effectiveness of co-op and MDF programs, but more importantly, Brand Leaders are 210% more likely to also track and monitor funds that go unused by local businesses.
- Allocate – Brand Leaders allocate strategically. They tend to be larger companies, but by comparison have smaller co-op and MDF investments on the whole.
- Automate – 97% of leading brands are investing or are planning to invest in packaged or out-of-the-box solutions that support local co-op and MDF programs enabling them to achieve goals in brand consistency and improve operational efficiency.
- Repeat – Brand Leaders are growing their revenues by effectively using co-op and MDF programs.
Key Report Findings:
- 97% of leading brands are investing or are planning to invest in packaged solutions that support local co-op and MDF programs. Yet 60% of these leading brands do NOT use automated workflow technology to support this effort.
- 83% of brand marketers believe that co-op and MDF programs positively impact annual sales. Yet 86% of these same brand marketers don’t have updated programs that reflect the wants and needs of their local business agents.
- 62% of brand marketers said that managing the funds for these programs was difficult.
- 44% of brand marketers responded that review and approval processes are cumbersome.
“This is a must-have report for everyone in channel marketing. It serves as a starting point for many brands who find themselves struggling with co-op and MDF and it inspires even the most successful with best practices from across the industry,” said Gary Ritkes, President of SproutLoud, one of the industries leading local marketing automation platforms.
For more information on this report contact: Dreamweaver Brand Communications
