NEW YORK--(BUSINESS WIRE)--Persado, the provider of a machine learning platform that automates the generation of persuasive copy, announced today that it has been included in Gartner’s October 3, 2015 research report, Top Strategic Predictions for 2016 and Beyond: The Future Is a Digital Thing.
The report, which reviews strategic trends in smart technologies and their impact on business practices and individual behaviors, highlights that "Smartness" is now everywhere in the work environment, with consequences that are difficult for enterprise decision makers to foresee. The problem is one of scale: If a marketer has thousands (or millions) of prospects and customers, it is not possible for humans to generate thousands (or millions) of different messages. The report also defines a new class of solutions, automated composition technologies, and predicts that within three years (by 2018), 20 percent of all business content will be authored by machines.
According to the report, “Improvements in machine learning, data integration and predictive analytics apps for all areas of business content are combining to inspire a new class of solutions.”
“Gartner’s mention of Persado further validates the huge demand we are seeing from the market for automated persuasive language generation and we are excited to be recognized as a leader in this fast emerging space,” said Alex Vratskides, Persado CEO and Co-founder. “We remain committed to driving the evolution of how marketers create compelling, emotionally engaging language and to maintaining our role as a leader in automated content generation.”
Persado’s family of products includes Persado Enterprise, the company’s flagship persuasion automation platform, and Persado Go, the first ever completely automated self-service persuasion automation for email subject lines targeted at customers requiring instant campaign execution through an easy-to-use interface. The company recently announced the expansion of it’s Persado Go platform, to include six new vertical markets. For more information on Persado Go and Persado Enterprise, visit: http://persado.com/products.
Required Disclaimer:
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Persado, Inc.
Persado’s Persuasion Automation platform generates the most persuasive language for communications designed to drive action. The software uses semantic algorithms to generate language for direct response communications such as emails, landing pages, display ads, text messages, push notifications and social posts. By mathematically determining the optimal emotional language and precise wording for digital marketing campaigns, Persado’s Persuasion Automation eliminates the guesswork of traditional copywriting.
Using Persado, leading brands such as American Express, Best Buy, Citi, MetLife, Neiman Marcus, Overstock, Vodafone, and ZipCar are realizing tens of millions of dollars in incremental revenue compared to campaigns written by copywriters working without the assistance of Persuasion Automation. Winner of the DMA’s 2014 Innovation Award for Digital Technology, Persado is backed by Bain Capital Ventures, StarVest Partners, American Express Ventures, and Citi Ventures. The company is headquartered in New York City, with offices in San Francisco, Athens, London, Rome, and Rio de Janeiro. For more information see www.persado.com.
