LOUISVILLE, Ky.--(BUSINESS WIRE)--Individuals in Kentucky will have greater choice when selecting their health insurance this year following the announcement that Aetna (NYSE:AET) will enter the individual marketplace in 2016. Aetna will be selling health plans both on and off Kynect, the state’s health insurance exchange.
Aetna will offer Gold, Silver and two Bronze plans in Boone, Campbell, Fayette, Henry, Jefferson, Kenton, Madison, Oldham, Owen, Trimble counties. The plans are in line with Aetna’s strategy to participate in marketplaces where the company can provide the greatest quality and value to consumers at a competitive price.
“Aetna is committed to offering health plans that provide consumers with more choice and deliver higher quality care at an affordable price,” said Brad Fischer, senior director of sales and service at Aetna. “Our decision to enter the individual marketplace in Kentucky reflects our commitment to delivering a better member experience in more locations across the country.”
Aetna currently operates on the public health insurance exchanges in 17 states with approximately 900,000 members as of second quarter 2015.
Aetna is one of the nation's leading diversified health care benefits companies, serving an estimated 46.7 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers' compensation administrative services and health information technology products and services. Aetna's customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com and learn about how Aetna is helping to build a healthier world. @AetnaNews