NORTHBROOK, Ill.--(BUSINESS WIRE)--B&G Foods, Inc. has tapped Blue Chip Marketing Worldwide as its all-inclusive agency of record for the Bear Creek Country Kitchens® brand.
Blue Chip will help develop a new and improved strategic and creative foundation for Bear Creek Country Kitchens, as well as execute a comprehensive PR, digital, social media, and consumer and shopper marketing plan.
“We are thrilled by the opportunity to partner with Bear Creek Country Kitchens to help drive consumer trial for the brand’s hearty dry soup mix line and build overall brand engagement,” said Jamie Olson, Blue Chip’s Vice President, Shopper Marketing.
Bear Creek Country Kitchens soup mixes currently dominate the “Hearty Dry Soup Mix” segment with widespread distribution and approximately 70 percent dollar share across the total United States (as measured by Nielsen). This year, Bear Creek Country Kitchens aims to accelerate the brand’s growth and awareness of its new “to-go” hearty soup mix bowls.
“The Blue Chip team has already proved itself an impressive extension of the Bear Creek Country Kitchens team, helping to plot out a robust, integrated marketing plan for 2015 and 2016,” said Joe Villiano, Director of Marketing, B&G Foods. “With significantly increased marketing support behind the Bear Creek Country Kitchens brand, we look forward to building on its already strong foundation.”
The new Bear Creek Country Kitchens campaign will launch this fall.
About Blue Chip Marketing Worldwide
Blue Chip Marketing Worldwide (www.bluechipmarketingworldwide.com) is an independent, full-service global marketing agency that delivers results by uniting brands to sales for clients in the retail, healthcare and branding sectors. Named to the Crain’s Chicago Business’ Fast Fifty for the last four years and recognized as one of the top 20 best shopper marketing agencies by Hub Magazine in 2014, Blue Chip delivers transformational growth for high-profile clients such as Procter & Gamble, Celestial Seasonings, Ricola, Blue Bunny, Fisher Nuts and Merck through the creation and execution of innovative, multi-platform marketing campaigns. Blue Chip Marketing Worldwide is based in Northbrook, IL.
About Bear Creek Country Kitchens
Bear Creek Country Kitchens began over 20 years ago with one goal in mind: to create home-style soups that will satisfy every appetite. Combining high-quality ingredients and a special blend of spices, Bear Creek Country Kitchen soups mixes are delicious and easy to prepare. Bear Creek also offers a line of savory pasta dishes and hearty rice dishes.
About B&G Foods
B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary’s, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, MacDonald’s, Mama Mary’s, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes Static Guard, a household product brand. For more information, please visit www.bgfoods.com.