DALLAS--(BUSINESS WIRE)--ad:tech New York 2015, the event for modern marketing and media, announced today John Costello, President, Global Marketing and Innovation for Dunkin’ Brands, Inc. and the current Global Chairman of the Mobile Marketing Association will keynote on day two of the New York event. Costello will discuss how Dunkin’ Brands is optimizing mobile across digital touch points to better engage and drive valuable customer feedback. The session, entitled “Bottom Line Branding: Optimizing Mobile and Digital for Deeper Consumer Engagement,” will take place on November 5, 2015 at noon ET.
Dunkin’ Brands has a successful DD Perks loyalty program with more than three million members and over 13 million downloads of the Dunkin’ App. In the keynote session, Costello will share key insights into how Dunkin’ Brands determines the right approach for mobile and cross-platform marketing even while traditional marketing is working very well. Dunkin’ Brands is optimizing its mobile and digital strategies to drive a two-way dialogue with its customers and to gain the critical customer feedback that is essential to brands.
“Customer loyalty and engagement are top of mind for today’s leading brands,” said Kimberly Dunn, Marketing Director for ad:tech. “Harnessing the power of mobile and digital is critical to creating a closer connection with consumers. We’re thrilled to have an industry luminary like Mr. Costello speak first-hand about how Dunkin’ Brands has implemented these strategies to create successful loyalty programs.”
In his role, Costello has global responsibility for Dunkin' Donuts and Baskin-Robbins advertising, marketing, consumer engagement, digital, mobile and social marketing, consumer and business intelligence, and oversees research and product development, the culinary team and retail channel development efforts for both brands globally. One of the early pioneers of omni-channel marketing, John has served as the EVP of Merchandising and Marketing at The Home Depot, Senior EVP of Sears, Chief Global Marketing Officer of Yahoo, and President and COO of Nielsen Marketing Research U.S. John began his career at Procter & Gamble, where he held a number of senior marketing and brand management positions and served as Senior VP of Marketing and Sales at Pepsi-Cola, USA. John was named one of the 30 Most Influential People in Marketing by Advertising Age, one of the Top 50 Marketers by Adweek, one of the top CMO Officers by the CMO Club, one of the Top 10 Merchants by DSN Retailing Today and was elected to the Retail Advertising Hall of Fame. He is a director of Ace Hardware, Fantex, Inc. and the Yellowstone Park Foundation, and past Chairman of both the Association of National Advertisers and The Advertising Council.
ad:tech New York will take place from November 4-5, 2015, and will feature other industry-leading keynote speakers, an expo floor showcasing more than 200 of the latest solution providers and sponsors, and a packed conference agenda led by world-renowned marketers from top brands and agencies.
More Information:
- For more information on ad:tech, visit: www.ad-tech.com
- Register for ad:tech New York here: http://www.ad-tech.com/ny/register
- For more information on the expo floor features, visit: http://www.ad-tech.com/ny/Content/Whats-New/18/
- For more information on the conference program agenda, visit: http://www.ad-tech.com/ny/page.cfm/Action=Seminar/libID=1/t=m/goSection=5_10
- Follow @adtech on Twitter
About ad:tech:
ad:tech is a conference and exhibition where
the marketing, technology and media communities come together to share
new ways of thinking, build strong partnerships, and define new
strategies to address key industry challenges and opportunities. Several
annual events around the world focus on top-notch education through
keynote speakers, topic-driven panels and workshops as well as showcase
the latest products and services to help deepen understanding and create
new ideas that will drive business forward. Attendees leave ad:tech with
the tools and techniques they need to compete in an ever-changing
marketplace. For more information, visit www.ad-tech.com.
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