BOSTON--(BUSINESS WIRE)--SessionM, the market leader in mobile-first loyalty and engagement solutions, today announced that several more category leaders have signed on to its industry leading Mobile Marketing Cloud. The platform combines marketing automation with personalized messaging and data management, enabling brands to engage directly with consumers via mobile while guiding them down the path to purchase and loyalty. The announcement comes just months after the platform debuted and the company secured growth capital to accelerate aggressive expansion in the enterprise-marketing sector.
“To see the SessionM platform so quickly embraced by category leaders across nearly all consumer-facing industries validates the huge shift that is happening in how brands engage and retain their customers,” said SessionM CEO and co-founder Lars Albright. “For example, we’re working with arguably the most technology-enabled retailer in the world to use the platform to tie together SKU-level data with other customer behavior in order to deliver personalized messaging in-store and in-app. Early results are fantastic.”
Category leaders in retail, consumer packaged goods, sports and entertainment, with combined market caps in excess of $400 billion, are among the companies using SessionM’s new capabilities. The recent momentum generated in the enterprise marketing space continues to fuel SessionM’s remarkable growth trajectory as the company has seen its revenue more than double every year for the past three years.
“We engineered the platform to be both comprehensive and flexible. It ‘plays nicely’ with other components in the marketing stack, while also possessing the ability to replace legacy, last-gen technology,” Albright continued. “Brands are looking beyond the outdated, one-to-many email campaign. They need a robust technological hub with next-generation loyalty capabilities, sophisticated segmentation, in-app messaging and push notifications, among other things. And they need a real-time dashboard to understand it all. That’s why this platform has to be so feature-packed.”
To learn more about SessionM’s Mobile Marketing Cloud, visit www.sessionm.com.
About SessionM:
SessionM is the next-generation consumer loyalty and engagement platform. The company’s cloud-based solutions integrate loyalty marketing technology with marketing automation and data management capabilities to drive personalized consumer relationships through the mobile device. The company is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.
