WASHINGTON--(BUSINESS WIRE)--Evariant, the leading provider of a CRM platform based on a centralized healthcare data hub, healthcare analytics, and communications engine, announced today it is a Diamond Sponsor of SHSMD Connections 2015, the event of the year for healthcare marketing, public relations and communications, and strategic planning professionals. Leaders from Evariant will be presenting key sessions and moderating a panel on marketing automation and how it can be applied in modern healthcare at the event taking place at the Marriott Wardman Park Hotel in Washington, DC, October 11-14, 2015.
Gary Druckenmiller, vice president of client solutions at Evariant, is scheduled to co-present with Scripps Health, one of the most recognized health brands on the west coast, in a session demonstrating how Scripps Health is integrating “data-driven marketing” and CRM into its healthcare marketing mix. In addition, Bill Moschella, co-founder and CEO of Evariant, will be moderating an expert marketing automation panel on “Making the Digital Transformation,” which will address the industry’s shift toward consumer preferences for health information including how they evaluate and select their hospitals and providers.
Evariant Executive Participation at SHSMD Connections 2015
| WHO: |
Gary Druckenmiller, vice president, client solutions at Evariant and Don Stanziano, system vice president of marketing at Scripps Health |
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| WHAT: |
Empowering a Strong Brand: Scripps Health Integrates CRM into its Marketing Mix |
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| WHEN: | Monday, October 12, 10:45 – 11:45 a.m. ET | |||
| WHERE: | Room Maryland ABC | |||
| WHO: |
Andrew Perry, senior consultant, strategic marketing at Evariant |
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| WHAT: |
Round-table Luncheon Digital Engagement Track: Are you Omni-Channel? A Look at Programmatic Media |
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| WHEN: | Monday, October 12, 12:00 – 1:15 p.m. ET | |||
| WHERE: | Table 23 | |||
| WHO: |
Moderator: Bill Moschella, co-founder & CEO of Evariant |
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Panelists: David Raab, principal at Raab Associates, Inc. Pierre Custeau, senior director, industry solutions at Oracle; Matt Zilli, senior director of product marketing at Marketo |
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| WHAT: |
Making the Digital Transformation – Marketing Automation Expert Panel |
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| WHEN: |
Tuesday, October 13, 2:15 – 3:15 p.m. ET |
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| WHERE: |
Room Virginia ABC |
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| WHO: | Bill Disch, director, analytics at Evariant | |||
| WHAT: |
Storyboard Proposal: Optimize Target Market Prospects using Modeled Data and Intelligent Preselects |
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| WHEN: | Tuesday, October 13, 3:15 – 3:45 p.m. ET | |||
| WHERE: | Hotel Atrium Outside of the Main Exhibit Hall, Entrance C | |||
About Evariant
Evariant sees a future where healthcare
organizations deliver precise, efficient care solutions not only inside
an organization’s walls, but also beyond. We make this a reality by
continuously innovating a healthcare CRM platform – a platform based on
a centralized healthcare data hub, analytics, and communications engine
- capable of identifying, executing, and measuring all types of engagement
initiatives. The result is greater visibility into opportunities,
richer engagement with key constituents, and continuous measurement and
improvement. Many of the leading healthcare institutions have selected
our solutions to optimize their care strategies and related initiatives.
Learn more at www.evariant.com.
