NEW YORK--(BUSINESS WIRE)--INVISION Inc., the leader in multi-platform advertising sales software for media sellers, today announced the completion of the first of its kind cross-vendor traffic integration project for long-time partner Univision Communications Inc. (UCI), the leading media company serving Hispanic America.
INVISION has been the system of record for UCI’s advertising sales organization for over 16 years—providing a single, comprehensive solution centralizing inventory management, deal and order processing, billing and stewardship that generates unmatched operational efficiencies. This most recent project spanned 12 months and involved integrating INVISION’s front end software with dual traffic tools for managing the scheduling of commercials for UCI’s cross-network instances including Univision, UniMas, Galavision, Univision Deportes Network, Bandamax, De Película, De Película Clasico, Foro TV, TLNovelas, Telehit and Ritmoson Latino.
“We’re excited to have completed this project to help Univision Communications Inc. get more out of its unmatched television assets,” said Travis Howe, SVP of Client Services & Operations, for INVISION. “As is the case with many of our clients, success comes from INVISION’s ability to integrate our front-end advertising sales technology with third-party back-end log management systems to create a seamless ad sales ecosystem and workflow.”
“Working with INVISION helps us to advance our overarching advertising strategy by building a more efficient and targeted advertising marketplace for our media buyers,” said Sam Abiad, SVP of Commercial Excellence and Operations, for Univision Communications Inc.
Since 1998, INVISION has employed its software to support UCI’s advertising sales operations across sales, stewardship and billing processes as the business has scaled to be the overarching media leader serving Hispanic America.
About INVISION:
INVISION Inc. (www.invisioninc.com) is the media industry’s most experienced provider of multi-platform advertising sales software. Trusted by the largest media and television companies in the industry to manage over $13 billion in ad revenue each year, our proven enterprise and SaaS based solutions and expertise help clients streamline operations and maximize the revenue of their inventory through all stages of the ad sales process.
INVISION serves the cable, broadcast, syndication, satellite and MSO markets including DIRECTV, Warner Bros, Univision, Bloomberg and NBCUniversal to profitably operate and monetize ad-supported inventory distributed on linear and non-linear outlets. The INVISION software suite automates the end-to-end advertising sales workflow, supports multi-platform deals (linear and non-linear), and provides advanced addressable inventory decisioning.
INVISION is headquartered in New York, with offices in Washington, DC and Atlanta, providing worldwide services.
