DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/k5r58m/marketing) has announced the addition of the "Marketing Automation Benchmarking Report 2015" report to their offering.
This report is an indispensable resource for B2B marketers who are either thinking about implementing MA or already in the process of doing so. The report contains research analysis into the current trends in MA with a handy infographic, best practice advice from industry thought leaders, as well as a vendor comparison table to ensure you choose the right MA platform for your brand.
MA can no longer be ignored by B2B marketers - with the number of businesses implementing the software on the rise, marketers need to understand the changing MA landscape to stay ahead of the competition. This report takes a deeper look at some of the trends related to MA, with a focus on the key challenges faced by B2B marketers who are implementing MA for the first time, as well as the major benefits to be gained from putting these platforms in place.
The report also contains best practice articles from a number of leading vendors and agencies, offering advice for first-time users as well as early adopters. Meanwhile, a vendor comparison table and vendor showcase will allow you to choose the best MA platform for your business, according to your specific needs.
This guide will help you:
- Benchmark your MA activity - evaluate your approach to MA based on up-to-date research.
- Analyse current areas of MA - gain an in-depth understanding of different facets of MA, ranging from adoption and implementation to departmental alignment.
- Understand skills and specalisms - compare MA vendors to decide which one offers the most appropriate services for your business' needs.
- Learn from the top vendors and agencies - read best practice advice from the top MA vendors and agencies.
Key Topics Covered:
1. Infographic
2. Vendor comment
3. Vendor comparison table
4. Vendors in detail .
- Bluprint
- CleverTouch
- CRM Technologies
- dotmailer
- HubSpot
- Oracle
- Pardot
- Silverpop
- SuccessFlow
For more information visit http://www.researchandmarkets.com/research/k5r58m/marketing
