DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/2ks2zv/digital_media) has announced the addition of the "Digital Media Segmentation: Sources and Spending" report to their offering.
Segmentation: Sources and Spending analyzes trends in video spending and consumption. It breaks out consumption and spending data by source (OTT, discs, pay-TV services, etc.) in order to identify changes in consumption and spending habits by consumer segment. It also identifies which segments are most and least likely to engage in cord-cutting and cord-shaving behaviors and analyzes the problem of consumers using over-the-top subscriptions held by people outside of their home.
Key Topics:
- Consumer segmentation based on video consumption, with an analysis of sources, spending, and viewing platforms
- Video consumption by source, including broadcast, pay-TV, packaged media content, and Internet video
- Consumer preferences for video viewing platforms, including websites and apps
- Analysis of video consumption vs. expenditure
Segments:
- Avid Viewers
- Traditionalists
- Travelers
- Rooted Viewers
- Multiscreeners
- Purists
- Light Users
Key Topics Covered:
1. Key Findings
2. Industry Insight
3. Recommendations
4. Segmentation Overview
5. Video Sources
6. Viewing Platforms
7. Video Expenditure
8. Out-of-Household Use of OTT Services
For more information visit http://www.researchandmarkets.com/research/2ks2zv/digital_media
