LONDON--(BUSINESS WIRE)--Technavio has published a new report on the juice market in the US, which is expected to grow at a CAGR of more than 1% from 2015-2019.
About the Report
In accordance with the latest report by Technavio, the demand for premium juice will continue to grow, especially with the recovery of the US economy from the 2008 to 2009 recession. Bold and indulgent flavors and products with innovative packaging are in demand among consumers.
“The premium juice demand in the US increased after Starbucks bought Evolution Fresh in 2011, a line of cold-pressed vegetable and fruit juices. Tru-Juice is also a premium brand for fruit juices in the US,” says Faisal Ghaus, Vice President of Technavio.
The latest report by Technavio also emphasizes the increased popularity of juices derived from vegetables, as vegetable juices are high in nutritional content and low in sugar and calorie content, unlike fruit juice.
“Although the juice market in the US is dominated by the fruit juice segment, the vegetable juice market is growing at a rapid rate,” adds Ghaus.
Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario and growth prospects of the juice market in the US from 2015-2019. The report considers revenue generated and volume consumed from food service and retail sales of fruit juices and vegetable juice products to calculate the market size.
Key Information Covered in the Report:
-
Key Vendors:
- Citrus World
- Coca-Cola
- Dr Pepper Snapple
- PepsiCo
-
Market Growth Drivers:
- Premiumization
- For a full detailed list, view our report.
-
Market Challenges:
- Criticism of misleading claims
- For a full detailed list, view our report.
-
Market Trends:
- Increased popularity of organic juice
- For a full detailed list, view our report.
Technavio currently has more than 3000 market research reports on a huge range of topics, including 300+ reports on the food and beverage market:
- Private Label Food and Beverages Market in US 2015-2019
- Organic Food and Beverages Market in Europe 2015-2019
If you are interested in more information, please contact our media team at media@technavio.com.
