MANCHESTER, England--(BUSINESS WIRE)--Manchester United (NYSE:MANU) has today announced a ground breaking partnership with Donaco International Limited, a prominent casino resort company in Asia.
Donaco International Limited, founded in 2002, operates leisure and entertainment businesses across the Asia Pacific region, namely the Star Vegas Resort & Club in Cambodia and a five-star casino resort complex called Aristo International Hotel in Vietnam.
The agreement will see the two organisations work together to connect with the club’s 325 million fans across Asia, through the use of exclusive club content and branding.
Manchester United Group Managing Director, Richard Arnold, comments:
“This is a significant partnership for Manchester United, with Donaco being our first ever Official Casino Resort partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea. We are looking forward to working with Donaco and bringing the excitement of Manchester United to our millions of fans in these countries.”
Donaco Managing Director, Joey Lim comments:
“Donaco takes great pride in its commitment to delivering best-in-class casino resorts to our customers in Asia.
“Through our partnership with Manchester United, we look forward to delivering compelling marketing campaigns to better engage with our customers and fans and help expedite our growth and footprint across the region.”
ENDS
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 137-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
