New Research Shows Color Brightness is #1 to Projector Buyers

LOS ANGELES--(BUSINESS WIRE)--In recent quantitative studies conducted by TFCinfo, an overwhelming 91% of projector shoppers ranked image quality as the most important consideration when selecting a projector and Color Brightness was the top-rated component of image quality. Color Brightness was also the #1 overall purchase consideration in every market segment studied, scoring higher than all other projector features including resolution, connectivity and projector price.

“We have been tracking end-user purchase criteria in the projector market for almost 15 years,” said Tanya Lippke, principal at TFCinfo, a leading projector market research firm. “In all market segments, from large corporations to education, Color Brightness has been an increasingly important factor in selecting a projector. Our newest image quality study shows that it consistently ranks even higher than resolution – Color Brightness is now the single most important feature to projector buyers.”

The TFCinfo research studies, including the 14^th annual U.S. Projector Brand Customer Perception and Preference Study and the 2015 Projector Purchase Criteria & Image Quality Study, analyzed the importance of various factors on projector purchase decisions and the strength of leading projector brands.

“Twenty years ago, a typical projector presentation was text-based, usually plain black and white, and traditional specs like (White) Brightness and contrast ratio were more important,” said Lippke. “Today the overwhelming majority of projected content is in color, and the Color Brightness spec is the only projector specification available related to the color quality of a projector. That’s why it’s so important to projector buyers.”

Also known as Color Light Output (CLO), Color Brightness is measured in accordance with the International Display Metrology Standard (IDMS) 15.4, which was published in June 2012 by leading display standards organizations, including the Society for Information Display (SID), the Visual Electronics Standards Association (VESA) and the International Consortium Display Metrology (ICDM).

Unlike the traditional Brightness spec – also known as White Light Output or (White) Brightness – which only measures white light, the CLO standard measures the Brightness of actual projected color. And because it measures the color output, CLO applies to all projectors regardless of projection technology, light source, the number of chips or colors used to produce the projected colors.

3LCD, the world’s #1 projection technology, offers a number of competitive technology advantages, including:

• 3-Chip Optical Engine: All 3LCD projectors use a 3-chip optical engine to deliver incredibly bright and vivid color
• Brighter Colors: 3LCD delivers up to 3 times higher Color Brightness¹
• Wider Color Gamut: 3LCD projectors have up to 3 times wider Color Gamut²
• High Color & White Light Output: 3LCD projectors deliver high Color and White Brightness vs. many projectors that only deliver high (White) Brightness
• Road-Tested Reliability: 3LCD technology has consistently been the choice of users who demand long-life performance and reliability

For more information about 3LCD technology and the wide variety of products and leading manufacturers that use it, visit www.3LCD.com.

About 3LCD Technology

3LCD is the world's leading projection technology, delivering unbelievably bright color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3LCD.com.

¹ Color Brightness (Color Light Output) measured in accordance with IDMS 15.4. Color Brightness will vary depending on usage conditions. The projectors used by a third-party lab for measuring Color Brightness were leading 3LCD projectors and leading 1-chip DLP projectors based on NPD sales data for June 2013 through May 2014 and PMA Research sales data for Q1 through Q3 2013.
² Gamut volume of leading 3LCD business and education projectors compared to leading 1-chip DLP business and education projectors, based on NPD data for June 2013 through May 2014. Volume is measured in 3D in the CIE L*a*b* coordinate space.