AUSTIN, Texas--(BUSINESS WIRE)--OneSpot, the Content Sequencing® platform, today announced it has entered into agreements with Mondelēz International’s Honey Maid, Kraft Heinz, Prestige Brands and Cargill, to leverage its proprietary Content Sequencing engine to expand, personalize, automate and optimize the brands’ content marketing programs. The five consumer goods and food manufacturing companies join a growing OneSpot roster of industry-leading partners, which also includes Microsoft, Intel, Johnson & Johnson, Whole Foods Market, Delta Faucet and Serta.
“Honey Maid is a brand dedicated to connecting and identifying with consumers on an emotional, personal level through its ‘This is Wholesome’ campaign focused on celebrating real families. While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results,” said Gary Osifchin, Portfolio Lead, Biscuits North America, Mondelēz International. “OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business,” Osifchin added.
“Every brand has a multitude of content to share and many stories to tell, but OneSpot empowers brands by shaping and steering that content to individual personal interests, and serializing the delivery so customers engage a brand’s content repeatedly and in the right order, whether on their website, a smartphone, Facebook or other social channels,” said Steve Sachs, CEO of OneSpot. “In addition, our platform gathers actionable data and insights around content effectiveness and audience engagement, which in turn helps our brand partners reach their content marketing goals.”
“We are proud that such dynamic, leading brands value the power of OneSpot’s Content Sequencing® technology, and feel privileged to help them foster authentic, content-based relationships to achieve meaningful, measurable business results,” Sachs added.
OneSpot’s proprietary Content Sequencing® platform helps brands build content-driven relationships by personalizing and sequencing content based on user history, interests and where they are in the digital journey. OneSpot is the only platform that employs machine learning, data intelligence and predictive modeling to automatically retarget and reengage the same customer with multiple pieces of personalized content across display, social and mobile, driving consideration, preference and loyalty, deep content and audience insights, and quantifiable business results. OneSpot’s machine learning technology is now making approximately one trillion content placement predictions per day, and provides Fortune 500 content marketers with access to over 36 million impressions per minute, reaching 94 percent of the U.S. Internet audience.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ; MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
About OneSpot
OneSpot is the only content marketing platform powered by Content Sequencing® technology, which drives personalized, repeat engagement for branded content across display, social and mobile channels, at scale. Fortune 500 brands including Kraft Heinz, Intel and Whole Foods Market rely on OneSpot to build strong content-based audience relationships, provide measurable audience and content insights, and drive quantifiable business results. Privately funded and based in Austin, Texas, OneSpot is a three-time AlwaysOn Global 250 Winner, an EContent 100 Winner and winner of the CMO Club’s SXSW Pitch Competition. To learn more about OneSpot, visit www.onespot.com.
