LOS ANGELES--(BUSINESS WIRE)--Vision7 International, the Canadian-headquartered marketing communications company, has launched Camp Playa, a new agency in Los Angeles.
Camp Playa builds on the client base of the former agency DARE Digital, Los Angeles.
“Camp Playa is a new fully integrated communications agency that is an evolution of DARE, whose culture and heritage could be best described as highly creative, nimble and strongly oriented towards digital and mobile solutions,” says Clint Schaff, Vice-President and General Manager.
“We set up Camp Playa to be a very different sort of agency, reflective of our fierce belief that there’s a better way to connect brands to the people they serve. In this age of radical brand transparency and accountability, we exist to create work that doesn’t pollute and that treats people with the empathy and respect they deserve. We achieve this by having a nimble and collaborative approach, thoughtful digital insights, compelling creative and strategic partnerships,” says Schaff.
Camp Playa focuses on delivering business results for clients in a variety of industries, with specialty focus on challenger brands within the consumer packaged goods and food and beverage industry verticals.
Camp Playa is also able to look beyond geography to build innovative solutions around client needs, as part of The Camps Collective, a newly launched division of Vision7 International, that also includes leading agencies Camp Pacific in Vancouver and Camp Jefferson in Toronto.
DARE continues as an agency brand based in London, UK, but is no longer part of the Vision7 International network. DARE was spun off as a stand-alone brand following the sale of the North American assets of Vision7 to BlueFocus International late last year.
About Vision7 International
Vision 7 International is a fully integrated marketing communications company that serves various well-known brands in North America and worldwide. Vision 7 International has four operating divisions: Cossette Communications; Vision 7 Media; Citizen Relations PR; and The Camps Collective. Cossette is a leading marketing communications agency in Canada with offices in Quebec City, Montreal, Toronto, Vancouver, Halifax and Chicago. Vision7 Media is Canada’s largest independent media planning and buying group, operating primarily under the Cossette Media and Jungle Media brands; Citizen Relations is a leading public relations company with an international presence (US, Canada, UK and Asia) and multiple global partnerships; The Camps Collective is a digital-based agency group that focuses on advertising, digital marketing, Internet communications and social media.