ATLANTA--(BUSINESS WIRE)--Serta Simmons Bedding, LLC (SSB) announced today that D. Paul Dascoli has been appointed Chief Financial Officer, effective August 25. He will be responsible for all aspects of SSB finance, including planning and analysis, accounting, risk management, treasury, tax and internal audit, as well as the company’s IT functions.
Mr. Dascoli has 30 years of experience in consumer product and retail finance. He most recently was CFO at Express, Inc., a multi-billion dollar publicly traded specialty apparel and accessories retailer, where he contributed to setting the strategic direction of the company and led all finance activities, which included external reporting and investor relations.
Prior to Express, Mr. Dascoli was CFO at VF Jeanswear Limited Partnership, the lifestyle apparel company that owns the Wrangler and Lee brands, where he contributed to the growth of the company’s portfolio of brands domestically and in Latin America. He also brings to SSB extensive experience in the furniture industry, having spent 10 years as an executive at Thomasville Furniture Industries, a subsidiary of Furniture Brands International, where he was CFO and responsible for a number of the company’s administrative and operations functions. In addition, Mr. Dascoli has been a member of the Board of Directors of Stanley Furniture Co., Inc. since December 2010.
“Paul’s significant financial experience at large, multi-national consumer brand companies will add tremendous value to our company,” said Gary T. Fazio, CEO of SSB. “Paul joins Michael Traub, Tony Smith and the rest of our talented and proven executive team, and I am confident that SSB will continue to thrive under their leadership.”
“Being part of the growth story of the largest bedding manufacturer and owner of two of the bedding industry’s most recognizable and successful brands was a compelling opportunity,” said Mr. Dascoli. “I am looking forward to working with the team at SSB during this exciting and transformative time for the company.”
About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (SSB) owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 33 manufacturing plants in the United States, five in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®, Sertapedic® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States and one in Canada that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black® and BeautySleep®. Both companies also serve as key suppliers of beds to many of the world's leading hotel groups and resort properties.