NEW YORK--(BUSINESS WIRE)--Gregg Lindner, a research veteran with experience across all forms of media, has joined GfK MRI as EVP of Media Research, a new position at the consumer and media research provider.
“Anyone who has been involved in advertising and media research over the last two decades is familiar with Gregg and his outstanding leadership credentials,” said Florian Kahlert, Managing Director of GfK MRI. “He combines a solid grounding in traditional measurement with a deep knowledge of digital audience measurement. This makes Gregg the right person to point us to new approaches that meet the standards of accuracy our clients have come to rely on.”
Lindner was EVP of Service Innovation & Chief Research Officer at Arbitron (Nielsen Audio), where he headed research, custom research and product development activities in consumer insights and audience measurement. One of his accomplishments was to advance the company’s accreditation efforts at the Media Ratings Council (MRC) for the Portable People Meter radio ratings system. During Lindner’s years at Arbitron, 21 of the top 25 Markets received accreditation; at GfK MRI, he also will work with the MRC on accreditation activities.
At Scarborough Research, Lindner was EVP from 1996 to 2010, serving as Acting President for more than a year, before moving to Arbitron. In the latter role, he led the company’s initiative to align its services with emerging media, emphasizing integration of measurement for traditional print and digital audiences. Lindner also played a key role in gaining full MRC accreditation for Scarborough.
After Arbitron was acquired, Lindner joined MRC, where he has been on staff for the past 14 months. Earlier in his career, Lindner was SVP of Research and Operations at Simmons Market Research Bureau and Product Manager at Arbitron. He holds a Bachelor’s degree in Political Science and a Master’s in Quantitative Analysis & Urban Sociology, both from the University of Maryland.
GfK MRI is GfK MRI’s focus on excellence has made it the leading producer of media and consumer research in the United States. GfK MRI's Survey of the American Consumer® is the industry standard for magazine audience ratings in the U.S. and is used in the majority of media and marketing plans in the country. In response to the evolving needs of its clients, GfK MRI has developed a number of innovative research products and services that use the Survey as their foundation.
GfK is one of the world’s leading research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.