LOS ANGELES--(BUSINESS WIRE)--Intrepid Investment Bankers, a leading middle-market investment bank, today announced that its client, Too Faced Cosmetics, a high-growth color cosmetics company and a portfolio firm of Weston Presidio Capital, sold a majority stake of the company to General Atlantic, a private investment firm based in Greenwich, Conn., with approximately $20 billion of assets under management. The Too Faced founders and senior management team will retain significant ownership in the company.
Founded in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced is a leading cosmetics brand that inspires confidence and encourages women to “own your pretty.” Since its inception, the company has earned a reputation for its commitment to empower women through the luxury of having the finest quality cosmetics that are unabashedly pink, pretty, and feminine with a playful wink, bringing a sense of joy to the world. Through innovative products, an empowering brand message, and longstanding relationships with top beauty retailers, Too Faced enjoys tremendous channel momentum, which has resulted in record sales and an unparalleled opportunity to reach even more customers seeking to express their individuality through makeup.
“We’re proud to have been a part of the Too Faced team,” said Brien Rowe, Managing Director and Head of Apparel, Retail & Lifestyle Brands at Intrepid. “Having known Jeremy, Jerrod, and Eric Hohl, President of Too Faced, for many years, I’m still amazed by their passion for the brand and in awe of what they have built in Too Faced. We’re excited to see what comes next under their new partnership with General Atlantic.”
“We appreciate the confidence that Jeremy, Jerrod, Eric, and the Weston Presidio team placed in Intrepid to help facilitate this important transaction,” said Steve Davis, Managing Director and Head of the Beauty & Personal Care practice at Intrepid. “Beauty and personal care is a core sector for us and it was a privilege to be a part of such a fantastic brand, tremendous story, and terrific team at Too Faced.”
Intrepid is one of the most active mergers and acquisitions advisors in the Beauty & Personal Care and Lifestyle Brands sectors. Our Beauty & Personal Care practice has a deep understanding of trends and value-drivers across the sector, ongoing dialogue with the acquirer and investor universe, and a proven track record helping clients sell to global strategic acquirers and value-added private equity groups.
To learn more about this transaction and the Intrepid Beauty & Personal Care practice, contact Steve Davis, Managing Director and Head of Beauty & Personal Care, or Brien Rowe, Managing Director and Head of Apparel, Retail & Lifestyle Brands, at 310-478-9000.
About INTREPID
Intrepid Investment Bankers is a specialty investment bank that provides M&A, capital raising and strategic advisory services to middle-market companies across various industry sectors. We have a unique culture rooted in our founders’ successful 30-year history of advising entrepreneur and family-owned businesses, financial sponsors and major corporations. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. We deliver unconventional results through our unique ability to tell each client’s story, and drive relentless execution through senior banker immersion in each process. We augment our international capabilities through our membership and active participation in M&A International Inc., an exclusive global alliance of select independent middle-market M&A advisory firms. Member FINRA/SIPC. Follow INTREPID.
