BOSTON--(BUSINESS WIRE)--nToggle, a programmatic bid stream management platform, announced the formation of its product advisory board today. nToggle’s big data platform uses “toggles” to optimally match supply and demand for real time bidding requests across all digital media, utilizing the latest analytical and machine learning techniques.
The formation of the board follows the news that nToggle secured $5.6 million in Series A funding, led by Bessemer Venture Partners (BVP), Sigma Prime Ventures and a who’s who of advertising angel investors.
The product advisory board amasses decades of deep digital advertising experience featuring:
- Mike Baker - President and CEO at DataXu
- Kevin Reilly - Senior Vice President of Platform Services at Dstillery
- Chris Scoggins - VP & GM Digital Strategy for the Oracle Data Cloud (ODC)
Co-founder and CEO Adam Soroca said “nToggle brought together top industry innovators and entrepreneurs from the digital advertising industry to form our product advisory board. This incredible collection of advisors will help direct nToggle’s product strategy to intimately align with market needs.”
“DataXu led the development of OpenRTB standards, enabling the programmatic industry to spend less time integrating systems. This allowed the market to grow better than we could have imagined,” said Mike Baker. “nToggle is poised to solve today’s massive inefficiencies by toggling programmatic bid streams and I am pleased to offer insight and guidance from the perspective of a major programmatic buying platform.”
"nToggle promises to help exchanges drive greater revenue by keeping DSPs in rotation for more relevant traffic through the use of intelligent toggles,” said Chris Scoggins. “I clearly see the need for a neutral platform to help match supply and demand and am excited to share my experience to help grow the overall industry."
“We are incredibly fortunate to have such a wealth of knowledge and experience surrounding nToggle. The team has already proved to be an incredible asset in shaping the product solution we’ve brought to market,” highlighted Soroca.
The product advisory board will meet both in-person as well as virtually throughout the year to review overall strategy, roadmaps, and product designs.
About nToggle
nToggle delivers heightened efficiency and transparency for buyers and sellers amidst the rapid rise of programmatic advertising. Its algorithm-driven platform helps supply and demand partners manage the ever expanding bid stream. nToggle’s big data platform “toggles” real time bidding requests across all digital media utilizing the latest analytical and machine learning techniques to optimally match supply and demand. For more information, visit us at www.ntoggle.com.