NEW YORK--(BUSINESS WIRE)--In continuation of their commitment to assisting communication professionals in increasing the discovery, coverage and sharing of business news, Business Wire, the global leader in news distribution, today announced it has published Let’s Get Visual: Multimedia and the News Release.
This report focuses on the major changes within the communication and technical landscape that impact the effectiveness of news releases. In addition to highlighting the changes in content consumption initiated by social networks and solidified by emerging technologies such as mobile phones, and hyperspotting, this report provides actionable tips that any communication professional can adopt to build a stronger, more optimized news release.
“In recent years, we have seen a dramatic increase in activity – coverage, shares, visibility – in news releases featuring compelling multimedia," said Scott Fedonchik, Vice President of Marketing. “And the revolution has just begun. Clients who are using our multimedia News & Picture Capsules are seeing an average of over six minutes of engagement time with their image, video and graphic assets. This level of 'time spent' with multimedia content drives incredible ROI for communications professionals.”
This guidance report details the changes within the communication landscape that has created this opportunity for today’s organizations and answers the following questions:
- How does the brain process multimedia?
- How does multimedia influence technology development and design?
- What is the role of multimedia in today’s mobile environment?
- What is the role of imagery in news creation and consumption?
To download this free guide in its entirety, visit: http://bit.ly/1KrWki9
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in news release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.
Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.
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