NASHVILLE, Tenn.--(BUSINESS WIRE)--CAMICO won the coveted SAMMY Award for overall Best of Show at the 57th Annual Insurance Marketing & Communications Association (IMCA) Showcase Awards Gala held last evening in Nashville.
Other top honorees this year included Jackson, which won six awards, including five Awards of Excellence; Allstate Business Insurance, which captured the most Best of Show awards with three; and The Hartford Financial Services Group, which received five awards overall.
“IMCA’s Showcase Awards recognize outstanding marketing and communications work in the insurance industry to promote higher standards of excellence,” said Mark Friedlander, IMCA president and head of corporate communications at The Main Street America Group. “Entries are drawn from all corners of the insurance industry. The competition was stronger than ever this year and recognize the great work IMCA members are producing day in and day out.”
This year’s ceremony was held during the 2015 IMCA Annual Conference. The awards were presented to insurance industry organizations in 35 distinct categories that include advertising, annual reports, corporate social media, interactive, marketing communications and public relations.
Attendees at the four-day conference voted on the association’s prestigious SAMMY Award, selecting CAMICO for its “CAMICO Website Redesign” project.
Allstate Business Insurance earned the most Best of Show awards, with three. The categories they won in include Mobile Marketing for “Commercial Locker;” Marketing, Electronic or Interactive Communications - Websites with “Allstate.com/Business Re-Launch;” and Public Relations, Single Piece with “Satellite Media Tour - What Keeps Small Business Owners Up at Night?”
The Hartford Financial Services Group received five awards total, two of them being Best of Show. These Best of Show awards were earned for their “The Hartford’s Consumer Humor Campaign” in the category of Total Sales/Marketing/Branding Campaign OVER $100K and “The Hartford's 2015 U.S. Paralympic Calendar” in the In-House, Product or Image Advertising category.
For Jackson, its Awards of Excellence honors fell across many categories. The company’s Best of Show award was earned for its “Human Resources Brochure” in the In-House Product or Image Marketing Category.
Other winners of Best in Show awards included: ACUITY, AmWINS Group, Aon Affinity, CAMICO, Foremost Insurance Group, Freedom Specialty Insurance Company, Great American Insurance Group, Independent Agent Magazine, Jewelers Mutual Insurance Company, John Hancock Insurance, Northbridge, Preferred Mutual Insurance, RBK Advertising + Design, RiverSource Life Insurance Company, Sun Life Financial/Rogers Communications, The Cincinnati Insurance Companies, The Co-operators, The Doctors Company, The Guardian Life Insurance Company of America, The Hanover Insurance Group and Zurich Insurance.
Several companies won two or more Award of Excellence honors including AmWINS Group, CNA, John Hancock Insurance, Manulife, MICA, Sun Life Financial/Rogers Communications, The Cincinnati Insurance Companies, The Hanover Insurance Group, The Hartford Financial Services Group, The Main Street America Group and Zurich Insurance.
Additional Award of Excellence winners included AIG, California Earthquake Authority, CAMICO, EMC, Eric Mower + Associates, Foremost Insurance Group, Great American Insurance Group, Ironshore Insurance, John Hancock Insurance, Liberty Mutual Insurance, MAPFRE Insurance, MICA, MMIC and UMIA, Missouri Employers Mutual , NAMIC, NORCAL Mutual Insurance Company, Northbridge, PEMCO Insurance, RBK Advertising + Design, Shelter Insurance, The Co-operators, The Doctors Company, The Guardian Life Insurance Company of America, Vela Insurance Services, a W.R. Berkley Company, Wilde Agency/Great West, XL Caitlin and Zurich Insurance.
About the Insurance Marketing & Communications Association
IMCA (www.imcanet.com) is the oldest association for insurance marketing and communications professionals in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers in the United States. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, graphic design, marketing and sales promotion, marketing research and technology.
