SACRAMENTO, Calif.--(BUSINESS WIRE)--StreamSend, the email marketing service provider, shares five tips to create Engagement Tiles™ that attract and convert customers faster and easier than traditional banner ads.
Engagement Tiles, new from StreamSend, are interactive, easily embeddable blocks of content that convert website engagement into email subscribers and in-store customers with one click, bypassing the need for multiple steps and a separate website landing page.
“Our Engagement Tiles deliver a more personalized, relevant and responsive experience than traditional banner ads,” said Dan Forootan, president of StreamSend Email Marketing. “Seeing how banner ads’ multi-step process loses too many potential customers along the way, we’ve created a single-click solution to quickly engage busy website visitors and mobile users, then nurture those relationships with targeted email communications. Here are five ways to create Engagement Tiles that attract and convert customers.”
1. Shout it Out
Tell visitors exactly what they’ll get when
they click or provide their information: “Send me this coupon;”
“Download white paper;” “View latest news.”
2. Put on a Show
Video and graphics call attention. Add a
video or animated GIF to content tiles to make them interactive and
attention-grabbing.
3. Be Grateful – and Smart
Add a call to action and link to
your form’s “thank you” message to take visitors one step further into
your funnel. Include an offer, an information request or an e-newsletter
sign-up form.
4. Make an Offer They Can’t Refuse
Don’t make viewers think
twice about your offer. Be sure to make the value proposition clear and
concise.
5. Easy Does It
Engagement Tiles are perfect for mobile
keyboards and short attention spans. Typing is hard on virtual
keyboards. So, collect only the information needed to get the
relationship going, then follow up via email to build your customer
profile.
Find out how easy it is to streamline user engagement and remove the need for landing pages and other conversion barriers, click here to read more and sign up for a 30-day free trial, compliments of StreamSend Engagement Tiles.
StreamSend
StreamSend offers an easy-to-use, affordable and
reliable email marketing service designed to help businesses maximize
the reach of their marketing budget when sending an email newsletter or
using Social Media. StreamSend offers a number of industry-leading
standard pricing plans, private-label and affiliate programs and
hands-on personal client service. Started in 1998, StreamSend is a
leader in Email Marketing.