BOSTON--(BUSINESS WIRE)--The Publicity Club of New England, the region’s oldest not-for-profit public relations trade organization, today announced the winners of its 47th annual Bell Ringer Awards. The awards ceremony, held on Thursday, June 11 at the House of Blues in Boston, Mass., honored public relations and communications professionals from 45 agencies and organizations across New England demonstrating the excellence in public relations and communication initiatives.
The Platinum Super Bell Award, presented to the organization that executed the best communications campaign of the year, went to MSLGROUP for “Launching Cologuard: A Game-changer in the Fight Against Colon Cancer.”
“MSLGROUP had a big night at this year’s Bell Ringer ceremony, culminating in the receipt of the coveted Platinum Super Bell for our work with Exact Sciences,” said Dave Close, managing director of the MSLGROUP Boston. “Our agency has been part of the New England PR community for more than two decades. We are honored that our work representing an innovative healthcare client was deemed the year’s best of the best by a panel of our esteemed peers.”
This year’s Platinum Super Bell finalists included 360 Public Relations, Duffy & Shanley, MSLGROUP and SHIFT Communications. The evenings top winners were SHIFT Communications with 13 awards; 360 Public Relations with 11 awards; and Cone Communications and Duffy & Shanley, each with 9 awards.
In addition to recognizing the inspiring work of communications teams across the region, the Club honored Pamela Wickham of Raytheon with the 2015 John J. Molloy Crystal Bell Lifetime Achievement Award for his/her significant achievements in the industry.
"I am honored to be recognized for a career that I love, and I greatly appreciate the work the Publicity Club does to highlight excellence in communications across New England," said Pam Wickham, Vice President, Corporate Affairs & Communications for Raytheon. "Congratulations to the members of the Raytheon team - and all the other honorees - who were also recognized last night. Your impressive work puts each of you on course for similar Crystal Bell recognition in the future!"
The Club also presented two professional awards at the June 11 event: the Striker Award and the Ringer Award. The Striker Award recognizes a practitioner who demonstrated an early love of the field, a dedication to their career and a superior work ethic. This year, Julia Bucchianeri of H|B Agency was chosen as the recipient for excelling in PR in a very short period of time and has surpassed other newcomers in the organization and in the field.
The Ringer Award honors a practitioner who demonstrated steady and significant progress in impacting his or her agency, company or practice and the New England PR community since entering the field of public relations. This year, the award was presented to Jessica Alario of 451 Marketing for being known by her colleagues and clients as a model practitioner, committed to advancing her personal growth, that of her company and that of the field.
The Club continued its annual student scholarship program by awarding the 2015 William Cavanaugh Student Grant to Brianna Viera for her superior academic achievement.
The Bell Ringer Awards ceremony was hosted by Jenny Johnson, Emmy Award Winning producer and co-host of NESN’s Dining Playbook. For this year’s charity auction recipient, Johnson selected Pan-Mass Challenge (PMC), an annual 192-mile bike-a-thon to raise money for life-saving cancer research and treatment at Dana-Farber Cancer Institute.
The Publicity Club of New England would also like to thank sponsors NASDAQ, Sirius Decisions, Bullhorn, Instant Census, Pretty Instant, Business Wire, IZEA, PR Newswire, Sam Whitmore Media Survey, HALO, Maverick Productions, PrintSynergy, Quench Design and The House of Blues.
About the Publicity Club of New England
Founded in 1949, The Publicity Club of New England is the region’s oldest not-for-profit public relations trade organization. The Publicity Club strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions and marketing. Additional information about monthly Publicity Club programs, social and networking events, the “Bell Ringer” blog, and the Bell Ringer Awards Ceremony, can be found at www.pubclub.org. Follow us on Twitter @PubClubofNE (#pcne).
About the Bell Ringer Awards
In 1969, on The Publicity Club of New England’s 20th anniversary, the Bell Ringer Awards program was instituted to recognize public relations work which demonstrates excellence in creative planning and professional education and exhibits a high degree of success in reaching predetermined objectives. Open to all New England practitioners, the program symbolizes one of the greatest tributes in any field of endeavor – the recognition of superior performance by one’s peers.
2015 Bell Ringers Award Winners List
SINGLE-ITEM DIVISION
| Annual Report | ||||
| Silver Bell | WGBH for WGBH 2014–2015 Annual Report: Innovation Hub (print & digital) | |||
| Bronze Bell | Dana-Farber Cancer Institute and the Jimmy Fund for 2013 Honor Roll of Donors | |||
| Brochure, Promotional Items, Direct Mail | ||||
| Silver Bell | Duffy & Shanley for Media Gets a Taste of Nature through Direct Mailing Initiative | |||
| Bronze Bell | Dana-Farber Cancer Institute and the Jimmy Fund for Zebrafish Display Direct Mail Self-Mailer | |||
| Merit | marlo marketing for Zoo New England's PerZOOnality Campaign | |||
| Corporate or Agency Blog | ||||
| Gold Bell | SHIFT Communications for Bigger, Better and Even More Ballsy: Taking SHIFT's Blog to the Next Level | |||
| Bronze Bell | Dana-Farber Cancer Institute for Insight: Dana-Farber's Blog | |||
| Merit | PRLab - Boston University for PRLab Blog Attracts New Clients and Students | |||
| Graphic Identity | ||||
| Bronze Bell | SHIFT Communications for The New “Era” of ERA Real Estate | |||
| Merit | ClinEdge for ClinEdge Brand Refresh: Engage and Network | |||
| Magazine/Newsletter | ||||
| Silver Bell | Perkins School for the Blind for Perspectives | |||
| Bronze Bell | SHIFT Communications for SHIFT Happens: How Email Won in a Social Age | |||
| Merit | Massachusetts Dental Society for Journal of the Massachusetts Dental Society 150th Anniversary Commemorative Issue | |||
| Multimedia Motivational Presentation | ||||
| Silver Bell | 360 Public Relations for Peapod’s Kids Give Back Program Goes Digital to Deliver More | |||
| Website Design | ||||
| Gold Bell | Dana-Farber Cancer Institute for Jimmy Fund Website Renovation | |||
| Silver Bell | Dana-Farber Cancer Institute for Eating Well During Cancer microsite | |||
| Bronze Bell | Mercer for Mercer Benefits U | |||
| Merit | MassHousing for How to Become a Successful Homeowner | |||
| Byline Article | ||||
| Gold Bell | Mintz + Hoke for ARCADIS bylined article in Power Engineering | |||
| Gold Bell | TierOne Partners for Teaching Brands to "Speak Millennial" - TierOne Helps Fluent Capture Thought Leadership | |||
| Silver Bell | Davies Murphy Group for Using a Timely Op-Ed to Create Business Press Momentum | |||
| Silver Bell | PAN Communications for PAN Propels nfrastructure into National Spotlight | |||
| Bronze Bell | Davies Murphy Group for Forbes Byline Establishes OnForce’s Expertise on the Freelancer Economy | |||
| Merit | PAN Communications for Geoscape: PAN Communications Builds a New Hispanic Voice in the USA Today | |||
| Photo or Graphic with Caption Placement | ||||
| Silver Bell | Duffy & Shanley for PANDORA Jewelry Photo Placement on ABCNews.com | |||
| Bronze Bell | Duffy & Shanley for Taste of Nature Lands Infographic in USA Today | |||
| Merit | CTP for Spirit of Pinehurst / Sports Illustrated | |||
| Magazine Feature or Commentary Placement | ||||
| Gold Bell | CTP for Spirit of Pinehurst / Cigar Aficionado | |||
| Silver Bell | Lois Paul and Partners for GE Capital and LPP | |||
| Online Feature or Commentary Placement | ||||
| Gold Bell | PAN Communications for LoopPay Leaps Ahead of Competition at CES 2015 with “Best Thing at CES” Feature Placement in Business Insider | |||
| Silver Bell | PAN Communications for Why Sales Can't Just Show Me the Money | |||
| Bronze Bell | Hollywood Public Relations for NECCO featured on Today.com | |||
| Merit | Cone Communications for HuffingtonPost.com Spotlights Ashley’s Tisdale’s Producer Role in the Lindt “It Started with HELLO” Digital Series | |||
| Local/Regional Feature or Commentary Placement | ||||
| Silver Bell | Duffy & Shanley for The Boston Globe – “Technology Runs the Marathon” | |||
| Bronze Bell | CTP for Spirit of Pinehurst / Charlotte Magazine | |||
| Merit | Hollywood Public Relations for Boston Private featured in The Boston Globe | |||
| National Feature or Commentary Placement | ||||
| Gold Bell | 360 Public Relations for Inviting Consumers & Retailers to “CHEAT ON GREEK” with Stonyfield Peitie Crème | |||
| Silver Bell | CTP for Spirit of Pinehurst / New York Times | |||
| Bronze Bell | Racepoint Global for Pulse Behind the Living Heart Project | |||
| Merit | Davies Murphy Group for From the Battlefield to the Boardroom: Smartling Flies High in Forbes | |||
| Trade Publication Feature or Commentary Placement | ||||
| Silver Bell | CTP for Spirit of Pinehurst / Golfweek | |||
| Bronze Bell | Davies Murphy Group for Exposing Major Wireless Operators' Censorship of Texting Services: HeyWire Speaks Out to Wired | |||
| Print Feature or Commentary Series | ||||
| Gold Bell | CTP for Spirit of Pinehurst / Personalities | |||
| Silver Bell | Duffy & Shanley for "It's Our Boston" | |||
| Bronze Bell | 360 Public Relations for Yasso Frozen Greek Yogurt: Redefining the Frozen Dessert Aisle | |||
| Merit | SHIFT Communications for Measurement Matters: LookHuman.com Scores $67K from Holiday Coverage | |||
| Local/Regional Television News Placement | ||||
| Silver Bell | Duffy & Shanley for "AT&T Keeping Up with Super Bowl Data Demand" | |||
| Bronze Bell | 360 Public Relations for Yasso Frozen Greek Yogurt: Redefining the Frozen Dessert Aisle | |||
| Merit | MSLGROUP Boston for No Pain Points Here – Chronic Pain Relief Procedure Takes the Nation by Storm | |||
| National Television News Placement | ||||
| Gold Bell | Davies Murphy Group for The Personal Safety Game Changer Called Smart911 | |||
| Silver Bell | Hollywood Public Relations for NECCO featured on "Today" | |||
| Bronze Bell | Raytheon / InkHouse for Raytheon MATHCOUNTS National Competition | |||
| Merit | 360 Public Relations for Black Friday Survival Guide: 7 Apps to Help You Shop | |||
| Media Event | ||||
| Gold Bell | 360 Public Relations for Tempting Media to “CHEAT ON GREEK” with Stonyfield Petite Crème | |||
| Silver Bell | Duffy & Shanley for Yes on 5: Campaign Launch Event | |||
| Bronze Bell | Lois Paul and Partners for The Art of Medicine | |||
| Bronze Bell | Worcester Polytechnic Institute for To the Moon: WPI’s TouchTomorrow Festival a Smashing Success | |||
| Merit | PAN Communications for “A Tiffany Celebration”: Tiffany & Co. Opens New Store on Newbury Street | |||
| News Release | ||||
| Gold Bell | Lois Paul and Partners for Philips /Accenture/Emotiv ALS Proof of Concept App and OneVoice Connect/LPP | |||
| Silver Bell | Version 2.0 Communications for Ross Impact Challenge | |||
| Bronze Bell | 360 Public Relations for 360PR Uses Press Release to Clarify & Shift Conversation in Ball Brand's Favor | |||
| Merit | Rasky Baerlein Strategic Communications for News Release for Belmont Savings Bank | |||
| Response to Breaking News | ||||
| Gold Bell | MSLGROUP for Sony Hack Exposed Personal Data of Hollywood Stars | |||
| Silver Bell | SHIFT Communications for From SCOTUS Ruling to Ruling the Cord-Cutting World | |||
| Bronze Bell | MSLGROUP for Terminating a Hack Attack | |||
| One-time Special Event | ||||
| Silver Bell | Hollywood Public Relations for XTRATUF Alaskan Revival | |||
| Silver Bell | Mullen for TEDxManhattan 2015: Changing the Way We Eat | |||
| Bronze Bell | Duffy & Shanley for American Sunglasses Turn 85: Foster Grant Sunglasses Celebrate Historic Anniversary | |||
| Merit | SHIFT Communications for Playing in the Toyota Arcade | |||
CAMPAIGN DIVISION
| Community/Consumer Affairs Communications Campaign | ||||
| Gold Bell | marlo marketing for The Lawn on D | |||
| Silver Bell | SHIFT Communications for McDonald's Brings "Happy" Back to Eastern New England | |||
| Bronze Bell | Raytheon for Science of Sports | |||
| Creative/Social Media Campaign: | ||||
| Gold Bell | Cone Communications for Qdoba Frees the Flavor: All-Inclusive Menu and Pricing Structure Launch | |||
| Silver Bell | Racepoint Global for Boston Has 34 Rings… Let’s Get 5 More | |||
| Bronze Bell | 451 Marketing for Sweet Success for Dancing Deer | |||
| Bronze Bell | SHIFT Communications for Hacking Hollywood: Securing Media Success with Burner Phones | |||
| Merit | 360 Public Relations for The Krusteaz Baker's Dozen: A Batch Made in Heaven | |||
| Crisis Communications Campaign | ||||
| Silver Bell | Rasky Baerlein Strategic Communications for The Market Basket Story: How a Loyal Band of Employees and Their Deposed CEO Rose Up and Saved a Company | |||
| Bronze Bell | Hollywood Public Relations for XTRATUF Alaskan Revival | |||
| Merit | Davies Murphy Group for Disinvited: When Co-opetition Goes Bad – Using Media to Regain Entry to a Critical Partner | |||
| Employee Communications Campaign | ||||
| Gold Bell | State Street for The Way Ahead | |||
| Merit | Mercer for CBS Annual Enrollment | |||
| Communications Campaign: Financial Communications | ||||
| Bronze Bell | LaVoieHealthScience for Integrated Communications Solution: Cortendo AB | |||
| Marketing Communications Campaign | ||||
| Gold Bell | Cronin and Company for 2014 CHET Dream Big! Competition | |||
| Silver Bell | Cone Communications for 2014 Lindt Easter Campaign in Support of Autism Speaks | |||
| Non-profit Communications Campaign | ||||
| Gold Bell | SHIFT Communications for Selfies for a Cause | |||
| Silver Bell | Rasky Baerlein Strategic Communications for Non-Profit Communications Campaign for Harvard Pilgrim Health Care Foundation | |||
| Merit | American Heart Association for Life is Why Communications Kit | |||
| Communications Campaign: Organizational Identity Campaign | ||||
| Gold Bell | SHIFT Communications for Re-coding the Media Conversation | |||
| Silver Bell | HB Agency for Making the 'Coolest Startup Space' Known in Boston and Beyond | |||
| Bronze Bell | PAN Communications for PAN Takes SAP Cloud's Visibility to New Heights | |||
| Merit | Cone Communications for Driving Thought Leadership through CSR Insights & Intel | |||
| Merit | Racepoint Global for Sysomos-as-a-Source | |||
| Paid/Earned/Owned Campaign Communications Campaign | ||||
| Gold Bell | 451 Marketing for Sweet Success for Dancing Deer | |||
| Silver Bell | Cone Communications for 2014 Lindt Easter Campaign in Support of Autism Speaks | |||
| Public Affairs Communications Campaign | ||||
| Gold Bell | Duffy & Shanley for Yes on 5: Arts & Preservation = Jobs | |||
| Silver Bell | Mintz + Hoke for My Place CT: Campaign to Address the Silver Tsunami | |||
| Bronze Bell | SHIFT Communications for The Fight Against Distracted Driving | |||
| Merit | Cone Communications for ReThink: Why Housing Matters - Challenging Misperceptions of Public Housing | |||
| Healthcare Product/Service Publicity Campaign | ||||
| Gold Bell | MSLGROUP for Launching Cologuard: A Game-changer in the Fight Against Colon Cancer | |||
| Silver Bell | 451 Marketing for Your NxStage Starts Now | |||
| Bronze Bell | MSLGROUP for Accelerating Clinical Trial Recruitment in the Home Stretch | |||
| Merit | Racepoint Global for Pulse Behind the Living Heart Project | |||
| Consumer Product/Service Publicity Campaign | ||||
| Silver Bell | 360 Public Relations for Tempting Media to “CHEAT ON GREEK” with Stonyfield Petite Crème | |||
| Bronze Bell | CTP for Spirit of Pinehurst | |||
| Merit | Cone Communications for Lindt “It Started with HELLO” | |||
| High-Tech Product/Service Publicity Campaign | ||||
| Silver Bell | Porter Novelli for “Project Smart Choice: Asserting HP as the Best Vendor for Partners During Industry Uncertainty” | |||
| Bronze Bell | PAN Communications for Perfecto Mobile’s Continuous Reinvention | |||
| Merit | SHIFT Communications for Rapid7: Putting a Spotlight on Risky Behavior | |||
| Healthcare Product/Service Launch Campaign | ||||
| Silver Bell | Lois Paul and Partners for Philips and OneVoice Connect/LPP | |||
| Bronze Bell | PAN Communications for Meaningful Analytics Drive Arcadia into New Phase | |||
| Merit | Harvard Pilgrim Health Care for EatRight Rewards | |||
| Consumer Product/Service Launch Campaign | ||||
| Gold Bell | 360 Public Relations for Crisp™ Cooking Tools Launch | |||
| Bronze Bell | Cone Communications for Yoplait Greek Taste-Off | |||
| Merit | Hollywood Public Relations for Puddletons Packable Rainboot Launch | |||
| Product/Service Launch Campaign: Business-to-Business Campaign | ||||
| Silver Bell | Raytheon for Zumwalt Christening | |||
| Bronze Bell | 451 Marketing for Constructing PR Success for Shawmut | |||
| Bronze Bell | Rainier Communications for The Need for Speed – Sckipio Enables Affordable Ultra-High-Speed Bandwidth for the Masses | |||
| Merit | InkHouse Media and Marketing for | |||
| Merit | Rainier Communications for Quantum Leap in Market Awareness | |||
| Special Event Series | ||||
| Gold Bell | Cronin and Company for McDonald’s Open Door Tours | |||
| Silver Bell | 360 Public Relations for Safety 1st Celebrates 30th Anniversary | |||
| Bronze Bell | Cone Communications for Yoplait Greek Taste-Off | |||
| Merit | SHIFT Communications for McDonald's Brings "Happy" Back to Eastern New England | |||
