STAMFORD, Conn.--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT):
FOUR POINTS MEMO
Travel (and Press Releases) Reinvented…
| From: |
Ashley Chapman | Associate Director, Global PR, Four Points | 212.380.4015 Rachel Gary | Director, Media Strategy & Communications, ONE World Sports | 201.615.9629 |
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| Date: | June 10, 2015 | |||
| Re: |
Four Points Partners with ONE World Sports to Offer Guests Instant, Live Access to Sporting Events from around the Globe |
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- POINT 1: Four Points today announced a dynamic new partnership with ONE World Sports— a multiplatform, sports network featuring exclusive, best-in-class live sporting events—to offer guests instant access to sports competition from around the globe with the touch of a finger.
- POINT 2: Starting this Fall, Four Points properties across North America will offer guests unlimited live streaming access to the most exciting global sports events (and watch highlights from past games) through the Watch ONE World Sports app on iPads at every hotel pub. Road warrior sports fans can tap into the action, ensuring they never miss a point, goal or run. Every Four Points signature Sports Ticker stationed throughout the hotel’s public spaces will stream scores provided by ONE World Sports. Additionally, Four Points will host ONE World Sports viewing parties at its North America hotels throughout the year.
- POINT 3: Four Points has a long-standing passion for sports, and travelers know they can always pull up a stool, order a pint of the Four Points Best Brew™ on tap— the local craft beer selected by each hotel— and settle in to root for their favorite team. And now, in partnership with ONE World Sports and its streaming global feed on the Watch ONE World Sports app, game day just got bigger and better with easy access to sporting leagues from around the globe including the England National Cricket Team, Yomiuri Giants (Japan), Kontinental Hockey League (Russia/Europe) or the OneAsia Golf tour. The Four Points brand’s partnership with ONE World Sports will also include on-air commercials, branding of short-form custom program segments and complete integration in all network programming.
- POINT 4: “An ice cold local craft brew and sports on digital demand – it’s really the perfect combination when traveling for business or pleasure to any one of our nearly 200 hotels around the world,” said Brian McGuinness, Global Brand Leader, Starwood Specialty Select Brands. “At Four Points, we’re continuing to reinvent the travel space by giving our guests everything that matters most, with no hassle or fluff. ONE World Sports delivers the best in international live viewing sports access and is an ideal addition to our signature Four Points Pubs.”
“ONE World Sports is excited to welcome Four Points as a founding partner and the exclusive hotel of the network,” said Alexander “Sandy” Brown, President & CEO, ONE World Sports. “With nearly 200 hotels in more than 30 countries, Four Points is the ideal ONE World Sports partner as we are both fast-growing brands catering to an audience who expects high quality at a great rate. We look forward to showcasing our partnership through on-air programming, unique content and proprietary events.”
About Four Points
Travel reinvented. With nearly 200 Four Points hotels in more than 30 countries, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever. Each hotel offers a familiar place with an authentic sense of the local, and friendly genuine service where guests can relax and unwind, watch local sports, and enjoy the brand’s Best Brews and BBQ™ program. Four Points, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, visit www.spg.com. Stay connected to Four Points on facebook.com/fourpoints.
About ONE World Sports
ONE World Sports is America’s Network for Global Sports, producing best-in-class, captivating live sports content from around the world. With multi-platform capabilities and superior production quality, ONE World Sports is one of the fastest growing independent sports networks available throughout the United States. Currently available to more than 30 million homes nationally on cable, telco and satellite, ONE World Sports delivers live and exclusive coverage of some of America's most popular sports played professionally outside the USA -- basketball, baseball, golf and ice hockey -- plus sporting events with the largest global followings, including soccer and cricket. ONE World Sports is distributed through Verizon FiOS, DISH Network, Charter Communications, Cablevision's Optimum TV, Mediacom Communications, Google Fiber, RCN and a growing number of systems through the NCTC. In addition, the network's mobile app, Watch ONE World Sports, features a live stream of the network for authenticated subscribers and on-demand content for all users. More information on ONE World Sports and its availability in particular markets can be found at www.oneworldsports.com or consumers can call their television distributor. Watch ONE World Sports is available in the Apple and the Google Play stores.
