LITTLE ROCK, Ark.--(BUSINESS WIRE)--Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that its Digital Impact division, now Acxiom Impact™, has won 11 “Best of Industry” 2015 Internet Advertising Competition Awards (IAC), and was the sole agency to win two “Best in Show” awards from the Web Marketing Association at ad:tech San Francisco 2015.
Acxiom Impact’s work was also recognized by the Academy of Interactive & Visual Arts with 18 Communicator Awards -- three gold and 15 silver -- from a field of 6,000 entries that were submitted this season.
Acxiom has recently relaunched Digital Impact, its email and cross-channel marketing business as Acxiom Impact, an advanced marketing offering specifically designed to meet the unique needs of sophisticated enterprise marketers.
The new, upgraded Acxiom Impact platform offers a wide breadth of features including data-rich targeting and personalization, flexible analytics and reporting, cross-enterprise collaboration tools and cross-channel orchestration capabilities. As a recognized leader in client satisfaction and marketing services, Acxiom Impact provides a broad range of leading marketing services, including campaign operations, analytics, marketing strategy, technical solutions and award-winning creative.
“The Acxiom Impact creative team has again displayed the power of their creative talents with impressive award wins across several different categories,” said David Bonalle, general manager at Acxiom Impact. “These awards highlight Acxiom’s dedication to redefining 1:1 marketing at scale for our clients and Acxiom Impact’s strength as a leading provider of email and customer marketing services.”
Acxiom Impact’s award-winning creative spanned a wide variety of executions, including email, websites, newsletters, banner ads and mobile apps, and reflected both individual and multi-channel, integrated campaigns.
A full list of Acxiom IAC wins includes:
Best in Show
International Cosmetics Company – Holiday
Newsletter
Best in Show
International Cosmetics Company – Product
Campaign
Best Telecommunication Website
Email Capture
Best Computer: Hardware Email Message
Fortune 100
Information Technology Company – Omen Launch
Best Computer: Hardware Email Message Campaign
Fortune 100
Information Technology Company – New Product Intros
Best Retail Email Message Campaign
International Cosmetics
Company – Product Campaign
Best Retail Online Newsletter Campaign
International
Cosmetics Company – Holiday Newsletter
Best Entertainment Mobile Application
Sony Rewards – Mobile
App
Best Entertainment Online Newsletter Campaign
Sony Rewards –
Spiderman Earn Campaign
Best Other Email Message Campaign
Sony Rewards – PlayStation
Onboarding Series
Best Retail Integrated Ad Campaign
Sony Rewards – Payback
Time Campaign
Best Shopping Email Message Campaign
Sony Rewards – Summer
Fun Sweepstakes
Best Shopping Website
Sony Rewards – Cross Marketing
Purchase Program
A full list of Acxiom Communicator Awards includes:
3 GOLD Awards of Excellence: Online Advertising & Marketing:
Gold
for Online Advertising & Marketing – Campaign B-to-C
International
Cosmetics Company – Holiday campaign
Gold for Online Advertising & Marketing – Landing Page
Gold
for Online Advertising & Marketing – Campaign B-to-C
Sony
Rewards – Summer Fun Sweepstakes
2 SILVER Awards of Distinction: Print:
Direct Mail,
Marketing/Promotion – Direct Mail
Direct Mail, Brochure –
Sales Promotion
Sony Rewards – Payback Time Direct Mail
13 SILVER Awards of Distinction: Online Advertising & Marketing:
Online
Advertising & Marketing – Newsletter
International
Cosmetics Company – Holiday campaign
Online Advertising & Marketing – Microsite
Email Capture
Site
Online Advertising & Marketing – Campaign B-to-C
Sony
Rewards – Spiderman Earn Series
Online Advertising & Marketing – Email Marketing
Online
Advertising & Marketing – Campaign B-to-C
Sony Rewards –
Insider Specials
Online Advertising & Marketing – Game or Application
Sony
Rewards – Sony Rewards Mobile App
Online Advertising & Marketing – Email Marketing
Online
Advertising & Marketing – Campaign B-to-C
Sony Rewards –
PlayStation Onboarding
Online Advertising & Marketing – Email Marketing
Online
Advertising & Marketing – Campaign B-to-C
Sony Rewards –
Payback Time Campaign
Online Advertising & Marketing – Microsite
Sony Rewards
– Cross Marketing Pilot Program
Online Advertising & Marketing – Email Marketing
Fortune
100 Information Technology Company – Product Launch
Online Advertising & Marketing – Campaign B-to-C
Fortune
100 Information Technology Company – New Product Intros
For more information on the full list of 2015 awards, please visit:
http://www.iacaward.org/iac/winners.asp
https://www.communicatorawards.com/awards/
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience and
scale to fuel data-driven results. For over 40 years, Acxiom has been an
innovator in harnessing the most important sources and uses of data to
strengthen connections between people, businesses and their partners.
Utilizing a channel and media neutral approach, we leverage
cutting-edge, data-oriented products and services to maximize customer
value. Every week, Acxiom powers more than a trillion transactions that
enable better living for people and better results for our 7,000+ global
clients. For more information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
About IAC Awards
The Internet Advertising Competition (IAC)
Awards were developed by the Web Marketing Association to honor
excellence in online advertising, recognize the individuals and
organizations responsible for creating work, and showcasing the award
winning Internet advertising. For more information, visit http://www.iacaward.org/.
About Communicator Awards
The Communicator Awards is the
leading international awards program honoring creative excellence for
communication professionals. Founded by communication professionals over
a decade ago, The Communicator Awards is an annual competition honoring
the best in advertising, corporate communications, public relations and
identity work for print, video, interactive and audio. This year’s
Communicator Awards received thousands of entries from companies and
agencies of all sizes, making it one of the largest awards of its kind
in the world. Please visit www.communicatorawards.com
for more information.
The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit aiva.org for a full member list and more information.