TORONTO--(BUSINESS WIRE)--Unata, the award winning omni-commerce provider, today announced that Raley’s, the premier California supermarket chain, has chosen Unata to power their entire digital experience from online to in-store. Unata will kick off the implementation with a re-launch of Raley’s eCommerce offering.
Raley’s selected Unata due to their omni-channel expertise, cutting edge customer experience and ability to power 1-to-1 experiences across all eCommerce elements from homepage to search. Alongside Unata’s market leading platform capabilities, Raley’s selected Unata to be an extension of their digital team, for their deep category expertise.
Recognizing that an omni-channel experience has become essential for today’s connected consumer, Raley’s is investing in its eCommerce channel to offer a more seamless experience for their customers. Product updates will enhance the click and collect functionality, which allows Raley’s customers to pick up items they ordered online in-store.
The announcement comes at a time when Unata has solidified their standing as an omni-commerce platform leader in North America. In recent months, Unata has expanded its leadership team to include global eCommerce, high growth and vertically focused expertise.
“We are focused on creating a personalized shopping experience for our customers. New digital opportunities allow Raley’s to better serve our customers in-store and at home,” said Chelsea Minor, Raley’s spokeswoman. “Unata is a leader in omni-channel digital personalization within the grocery space, and we can’t wait to offer an advanced customer experience through their platform.”
“We are thrilled to announce this partnership with Raley’s, a grocer with a long-standing customer-centric reputation since their inception in 1935,” said Chris Bryson, Unata CEO. “With the implementation of Unata's platform, the new Raley’s digital experience will be focused on meeting the needs of the rapidly evolving modern shopper, engaging them with a holistic omni-channel experience that spans the entire shopping journey - both at home and in-store."
Unata will be attending FMI Connect June 8-11 in Chicago, IL and is available to demonstrate their platform and answer questions regarding their Raley’s implementation.
