NEW YORK--(BUSINESS WIRE)--Sailthru, the leader in driving customer lifetime value through personalization, will be a featured speaker at Retail TouchPoint’s upcoming Retail Innovation Conference taking place in New York City on June 16-17, 2015. Executive Vice President of Customer Success, Cassie Lancellotti-Young, will present on the impact of personalization on customer lifetime value when it’s rooted in a multi-channel single customer view. Lancellotti-Young will also host a Topic Table Lunch Group that will focus on how brands can make sense of big data to personalize their marketing communications on a 1:1 basis versus batch-and-blast or basic segmentation.
“Retailers cannot deliver on the promise of personalization without a comprehensive understanding of how each unique customer behaves across the various channels and more specifically, without a cohesive 360-degree view of the information provided - both explicitly and implicitly - across those channels,” said Cassie Lancellotti-Young, Executive Vice President of Customer Success, Sailthru. “The key to unlocking long-term value - versus simply conversions - is in how companies take action on their customer data asset. Brands need to reject the silo mentality and instead focus on a single customer view to create seamless, multi-channel experiences.”
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Who: |
Cassie Lancellotti-Young, Executive Vice President of Customer Success, Sailthru | ||||
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What: |
Presenting on “Playing the Marketing Long Game: Leveraging Personalization to Drive CLV,” Cassie will discuss the scope of the personalization opportunity and the requirement of a single customer view that is essential to personalization’s impact on customer lifetime value through a case study of Sailthru customer, Acumen Brands. Cassie will also host a Topic Table Lunch Group entitled, “From Segmentation To Personalization: Tackling The Big Data Challenge.” |
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Where: |
Retail Innovation Conference 2015 | ||||
| Apella | |||||
| 450 East 29th Street 2nd Floor | |||||
| New York, NY 10016 | |||||
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When: |
Wednesday, June 17, 2015 | ||||
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Time: |
Table Topics: 12:20pm - 1:20pm ET | ||||
| Innovation Lab: 4:40pm - 5:10pm ET | |||||
About Sailthru
Sailthru, the leader in driving customer
lifetime value through personalization, is driving a major shift in how
companies engage with their individual customers and optimize their
revenue opportunities. Through the automated analysis of large data
sets, Sailthru Smart Data™ generates and delivers personalized,
omnichannel digital brand experiences. Sailthru-powered 1:1
relationships with consumers drive higher revenue and conversion for
more than four hundred enterprises including JustFab, Rent the Runway,
Alex and Ani, Thrillist/JackThreads, Everlane, Huffington Post and
Business Insider.
Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.
