HAGERSTOWN, Md.--(BUSINESS WIRE)--Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that Prudential Bowen Realty has joined the network operating as Berkshire Hathaway HomeServices Bowen Realty.
“Our brokerage is gaining momentum and now we join Berkshire Hathaway HomeServices, one of the most compelling stories in real estate,” said Broker/Owner Taylor Bowen. “Our network carries the name of Warren Buffett’s Berkshire Hathaway Inc., one of the world’s most respected and trusted corporations. We’re confident the brand will provide our team with even more distinction in the marketplace.”
Berkshire Hathaway HomeServices has grown to nearly 37,000 agents and more than 1,100 offices operating in 47 states since its launch in September 2013. The network last year was named “Startup of the Year” among entrants from a wide range of U.S. industries in the American Business Awards Stevie Awards competition.
Bowen said the transition will usher in a new era of growth at his company. Clients, he explained, will understand the marketing advantages of the Berkshire Hathaway HomeServices brand and will seek out Bowen Realty for their real estate needs. In addition, “Top real estate professionals will want to represent Berkshire Hathaway HomeServices, as the brand is fresh, intelligent and stands for superior service,” Bowen said.
With their affiliation, Bowen Realty agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform – a suite of online tools, applications and services – plus ongoing business consultation, professional education and marketing support. Resources include powerful lead generation, a handy mobile app and more. “The Global Network Platform gives our team key technology advantages,” Bowen added. “We will be even better, faster and more efficient for our clients.”
Bowen Realty will also benefit from Berkshire Hathaway HomeServices’ national advertising campaign. The brand, an exclusive sponsor of HGTV’s hit show “Fixer Upper” with Chip and Joanna Gaines, has launched the Berkshire Hathaway HomeServices $50,000 Sweepstakes in conjunction with the show.
Through mid-June, viewers may register at www.50kFixUp.com for a chance to win $50,000 toward a home improvement project. Official rules also are found on the site. The prize will include a design consultation with the Gaineses. “We hope the winner is one of our clients,” said Bowen. “All homeowners in Maryland should register for the Sweepstakes.”
Gino Blefari, CEO of HSF Affiliates, welcomed the brokerage. “Bowen Realty is a terrific company with fine leadership,” he said. “We’re proud that Taylor and his team have joined Berkshire Hathaway HomeServices.”
Bowen Realty’s new Cabernet and White yard signs will begin appearing today throughout the marketplace.
About Berkshire Hathaway HomeServices Bowen Realty
Bowen Realty is a full-service brokerage serving Hagerstown, MD and surrounding Washington County. The brokerage conducts business with the highest regard for ethics, fair housing practices and a fundamental belief in the right to own real property. Visit www.bhhsbowen.com for details.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity.
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.
